Brand Manager

Placements24; Pietermaritzburg; On-site; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Employee discounts

Job summary

Placements24 is seeking an experienced Brand Manager to lead the FMCG division in Pietermaritzburg. You will craft comprehensive brand strategies, drive consumer engagement, and collaborate with sales, product development, and external agencies to ensure consistent messaging and successful campaigns.

The role requires strategic thinking, 5+ years in brand management, and a proven track record in driving growth in competitive FMCG markets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field required.
• MBA preferred for strategic leadership in FMCG branding.
• Minimum 5 years of progressive brand management experience in FMCG.

Responsibilities

• Develop and implement integrated brand strategies, marketing plans, and promotional campaigns.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Manage the brand's P&L and allocate resources for marketing activities.
• Oversee creation of marketing collateral and digital content ensuring brand consistency.
• Collaborate with sales to support trade marketing and product launches.
• Monitor brand performance and provide actionable insights.

Skills

Brand management

Market research

Analytical skills

Communication

Presentation skills

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

CRM software

Job description

About the Role

Our client is seeking an experienced and dynamic Brand Manager to lead their fast-moving consumer goods (FMCG) division in Pietermaritzburg . This pivotal role involves developing and executing comprehensive brand strategies to drive market share, consumer engagement, and revenue growth for key product lines. You will work within a vibrant marketing team, collaborating closely with sales, product development, and external agencies to ensure consistent brand messaging and successful campaign execution. This is an exciting opportunity for a strategic thinker passionate about building powerful brands in the competitive FMCG landscape, contributing significantly to the company's overall success and market positioning.

Key Responsibilities

• Develop and implement integrated brand strategies, marketing plans, and promotional campaigns to achieve business objectives.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats within the FMCG sector .
• Manage the brand's P&L, ensuring profitable growth and optimal resource allocation for marketing activities.
• Oversee the creation of all marketing collateral, advertising materials, and digital content, ensuring brand consistency and effectiveness.
• Collaborate with sales teams to support trade marketing initiatives and ensure effective product launches.
• Monitor brand performance, analyze campaign results, and provide regular reports with actionable insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive experience in brand management, specifically within the FMCG industry .
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of market dynamics, consumer behaviour, and marketing principles.
• Excellent analytical, communication, and presentation skills.
• Proficiency in market research tools and CRM software.

Benefits

• Competitive annual salary with performance-based incentives.
• Comprehensive health insurance plan, including medical and dental coverage.
• Opportunities for professional development and further training.
• A dynamic and collaborative work environment within a leading FMCG company .
• Generous employee discounts on company products.