Senior Brand Manager - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Generous leave

Professional development

Stellenbosch location

Sustainability focus

Job summary

Placements24 is seeking a Senior Brand Manager to lead brand strategy, innovation and market growth for a portfolio of FMCG products in Stellenbosch, Western Cape. You will shape brand perception, drive launches, and ensure market leadership in a dynamic SA market.

The ideal candidate has 7+ years in FMCG brand management, proven success in launching brands, strong consumer insights, and excellent communication skills. This role offers a vibrant work environment and advancement opportunities.

Qualifications

• Bachelor's degree in Marketing or related field; MBA a plus.
• At least 7 years in brand management within FMCG.
• Proven track record of launching brands and campaigns.
• Strong market research and consumer insights skills.
• Excellent communication and interpersonal skills.
• Experience with budgets and profitability analysis.
• Proficiency with digital marketing platforms and analytics.
• Ability to work in fast-paced, dynamic environment.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market trends.
• Conduct in-depth market research and consumer analysis to identify opportunities and threats.
• Manage the entire product lifecycle, from concept development to market launch and ongoing management.
• Oversee advertising, promotional, and digital marketing campaigns to enhance brand visibility and engagement.
• Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless product execution.
• Monitor brand performance metrics and provide regular reports on key KPIs to senior management.
• Manage brand budgets effectively and ensure optimal ROI on marketing investments.
• Identify and leverage emerging trends to drive brand innovation and competitive advantage.
• Lead and mentor junior brand management staff, fostering a culture of high performance and continuous learning.
• Ensure brand consistency across all communication channels and touchpoints.

Skills

Brand management

Market research

Budget management

Digital marketing

Leadership

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Tools

Analytics tools

Digital marketing platforms

Job description

About the Role

Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to join their vibrant team in Stellenbosch, Western Cape . This pivotal role involves driving brand strategy, innovation, and market growth for a portfolio of high-impact consumer products. You will be instrumental in shaping brand perception and ensuring sustained market leadership. This is an exciting opportunity to make a significant impact within a well-established and reputable company that values creativity and strategic thinking. The successful candidate will be a key contributor to our client's ongoing success and expansion within the competitive South African market. We are looking for a candidate who possesses a deep understanding of consumer insights and brand positioning, coupled with a proven track record of successful brand campaigns.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market trends.
• Conduct in-depth market research and consumer analysis to identify opportunities and threats.
• Manage the entire product lifecycle, from concept development to market launch and ongoing management.
• Oversee advertising, promotional, and digital marketing campaigns to enhance brand visibility and engagement.
• Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless product execution.
• Monitor brand performance metrics and provide regular reports on key KPIs to senior management.
• Manage brand budgets effectively and ensure optimal ROI on marketing investments.
• Identify and leverage emerging trends to drive brand innovation and competitive advantage.
• Lead and mentor junior brand management staff, fostering a culture of high performance and continuous learning.
• Ensure brand consistency across all communication channels and touchpoints.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• A minimum of 7 years of progressive experience in brand management within the FMCG industry .
• Demonstrated success in developing and launching successful brands and marketing campaigns.
• Strong understanding of market research methodologies and consumer behaviour analysis.
• Proven ability to manage budgets, analyze financial data, and drive profitability.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in digital marketing platforms and analytics tools.
• Strategic thinking and problem-solving capabilities.Ability to work effectively in a fast-paced, dynamic environment.
• Residency or eligibility to work in South Africa .

Benefits

• Competitive salary package and performance-based bonuses.
• Comprehensive health insurance coverage.
• Generous annual leave allowance.
• Opportunities for professional development and career advancement.
• A stimulating and collaborative work environment in beautiful Stellenbosch .
• Contribution to a company committed to sustainability and community engagement.