Senior Brand Manager - FMCG Innovation

Placements24; Polokwane; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Annual leave

Professional development

Team events

Job summary

Placements24 in Polokwane, Limpopo, seeks a strategic Senior Brand Manager to lead brand development, drive product innovation, and manage P&L for key FMCG brands from the regional office. You will partner with sales, R&D, supply chain, and agencies to deliver integrated campaigns and market insights, mentoring junior managers and steering cross-functional teams in a fast-paced environment.

A Bachelor''s degree (MBA preferred) and 6+ years FMCG brand experience are required; this role offers a

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 6 years of experience in brand management within FMCG.
• Proven track record launching and managing consumer brands.
• Strong marketing principles, consumer insights, and market dynamics.
• Experience in managing brand P&L, budgeting, and financial analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong leadership, communication, and presentation skills.

Responsibilities

• Develop and execute comprehensive brand strategies to drive market share and profitability.
• Manage the P&L for assigned brands, including forecasting, budgeting, and financial analysis.
• Lead new product development and innovation pipeline for the brand.
• Develop and implement integrated marketing and communication plans (advertising, promotions, digital).
• Conduct market research, consumer insights analysis, and competitive landscape assessments.
• Collaborate closely with sales, R&D, supply chain, and agency partners.
• Ensure consistent brand messaging and positioning across all touchpoints.
• Monitor brand performance and identify opportunities for growth and improvement.

Skills

Brand leadership

Strategic planning

Marketing analytics

P&L management

Team leadership

Education

Bachelor's degree in Marketing or Business

MBA or postgraduate qualification preferred

Tools

Market data analytics

Job description

About the Role

Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Senior Brand Manager to lead brand development and marketing initiatives from their regional office in Polokwane, Limpopo. This crucial role involves crafting and executing brand strategies, driving product innovation, and ensuring strong market presence for key product lines. You will manage the brand P&L, oversee advertising and promotional campaigns, and work closely with sales, R&D, and supply chain teams. The ideal candidate possesses a deep understanding of consumer behavior, a passion for brand building, and a proven track record of success in the FMCG industry. This is an exceptional opportunity to make a significant impact on well-loved brands and contribute to the growth of a major player in the Limpopo market. The role requires full-time dedication within the Polokwane office to ensure seamless coordination with all internal and external stakeholders.

Key Responsibilities

• Develop and execute comprehensive brand strategies to drive market share and profitability.
• Manage the P&L for assigned brands, including forecasting, budgeting, and financial analysis.
• Lead new product development and innovation pipeline for the brand.
• Develop and implement integrated marketing and communication plans (advertising, promotions, digital).
• Conduct market research, consumer insights analysis, and competitive landscape assessments.
• Collaborate closely with sales, R&D, supply chain, and agency partners.
• Ensure consistent brand messaging and positioning across all touchpoints.
• Monitor brand performance and identify opportunities for growth and improvement.
• Manage relationships with external agencies and suppliers.
• Mentor and develop junior brand management team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or relevant postgraduate qualification preferred.
• Minimum of 6 years of experience in brand management, specifically within the FMCG sector.
• Proven track record of successfully launching and managing consumer brands.
• Strong understanding of marketing principles, consumer insights, and market dynamics.
• Experience in managing brand P&L, budgeting, and financial analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong leadership, communication, and presentation skills.
• Proficiency in using market data and analytics tools.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience managing cross-functional teams and external agencies.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Comprehensive medical aid, retirement fund, and other benefits.
• Generous annual leave and company holidays.
• Opportunities for professional development and career advancement.
• Dynamic and collaborative work environment in Polokwane, Limpopo.
• Employee discounts on company products.
• Potential for exposure to international markets.
• Regular team and company events.