FMCG Brand Manager

Placements24; Mossel Bay; Hybrid; ZAR 1,000,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health and retirement benefits

Leadership development

Collaborative environment

Job summary

Placements24 seeks an innovative FMCG Brand Manager to lead brand strategy and execution for key products in the Western Cape, including Mossel Bay. You’ll develop compelling brand plans, drive marketing initiatives, and ensure growth and profitability across regions.

You will work with cross-functional teams to bring brand visions to life, analyze trends and consumer behavior, and create impactful campaigns that resonate locally.

Qualifications

• Bachelor-level degree required in marketing or related field.
• 5+ years managing FMCG brands with proven results.
• Strong presentation and project management abilities.

Responsibilities

• Develop and implement brand strategies, positioning, and marketing plans.
• Conduct market research and leverage consumer insights for growth.
• Manage marketing budget and allocate resources effectively.
• Collaborate with agencies and internal teams on campaigns.
• Monitor performance and report on key brand metrics.

Skills

Brand management

Market research

Budget management

Analytical skills

Clear communication

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is looking for an innovative and strategic FMCG Brand Manager to lead brand strategy and execution for key products within the Western Cape. You will be responsible for developing compelling brand plans, driving marketing initiatives, and ensuring the growth and profitability of your assigned brands. This role requires a deep understanding of consumer behaviour, market trends, and the competitive landscape of the fast-moving consumer goods industry. You will work closely with cross-functional teams to bring brand visions to life, contributing to impactful campaigns that resonate with consumers in regions like Mossel Bay and beyond.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and marketing plans.
• Conduct market research and analyze consumer insights to identify growth opportunities and stay ahead of trends.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
• Collaborate with creative agencies and internal teams on the development of advertising, promotional, and digital campaigns.
• Monitor brand performance, analyze sales data, and report on key metrics to drive brand growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• 5+ years of progressive experience in brand management, preferably within the FMCG sector.
• Proven ability to develop and execute successful marketing strategies.
• Strong analytical skills, with experience in market data analysis and consumer insights.
• Excellent communication, presentation, and project management skills.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health and retirement benefits.
• Opportunities for leadership development and career progression.
• A dynamic and collaborative work environment focused on innovation.