FMCG Senior Brand Manager

Placements24; Sandton; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Executive bonus

Stock options

Health benefits

Retirement benefits

Leadership training

Flexible work options

Job summary

Placements24 is seeking a seasoned Senior Brand Manager in Sandton to shape flagship brands through innovative strategies and powerful campaigns. You will lead cross-functional teams and drive sustained growth in a fast-paced FMCG environment.

The role requires a strong strategic mindset, 10+ years in brand management, and a track record of expanding market share and revenue. Leadership and stakeholder influence are key to success.

Qualifications

• MBA or Marketing MBA is required; Chartered Marketer qualification is a plus.
• 10+ years of progressive brand management experience in FMCG or consumer-packaged goods.
• Proven ability to develop and execute major brand strategies driving market share and revenue growth.
• Outstanding leadership and communication with cross-functional teams.

Responsibilities

• Develop and implement long-term brand strategies including market positioning and campaigns.
• Lead major marketing campaigns across channels ensuring brand consistency and impact.
• Conduct advanced market analysis, consumer research, and competitive intelligence.
• Manage brand budgets and P&L to optimize ROI.
• Collaborate with product, sales, and digital teams to drive launches and lifecycle management.
• Mentor junior brand managers and foster high-performance culture.

Education

MBA

Chartered Marketer qualification

Job description

About the Role

Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) industry , is seeking a seasoned and strategic Senior Brand Manager to shape the future of their flagship brands from Sandton . This senior role requires a visionary leader to develop and execute innovative brand strategies that drive significant growth, enhance brand equity, and capture market share. You will be at the forefront of consumer engagement, working with cross-functional teams to deliver impactful campaigns and sustained brand success in a fast-paced, dynamic environment.

Key Responsibilities

• Develop and implement long-term brand strategies, including market positioning, innovation pipeline, and integrated marketing communications plans.
• Lead the creation and execution of major marketing campaigns across all relevant channels, ensuring brand consistency and impact.
• Conduct advanced market analysis, consumer research, and competitive intelligence to identify strategic opportunities and threats.
• Manage brand budgets and P&L effectively, ensuring optimal return on investment for all marketing activities.
• Collaborate closely with product development, sales, and digital teams to drive innovation and ensure successful product launches and lifecycle management.
• Mentor and develop junior brand management team members, fostering a high-performance culture.

Requirements

• Master's degree in Business Administration (MBA) or Marketing; Chartered Marketer qualification is a plus.
• 10+ years of progressive experience in brand management , with a significant focus on FMCG or consumer-packaged goods.
• Demonstrated success in developing and executing major brand strategies that have driven significant market share and revenue growth.
• Exceptional strategic thinking, analytical, and problem-solving abilities.
• Outstanding leadership, communication, and influencing skills, with experience managing cross-functional teams and external agencies.
• Proven experience managing significant brand budgets and demonstrating financial acumen.

Benefits

• Executive-level compensation package including a substantial bonus and stock options.
• Comprehensive health, wellness, and retirement benefits.
• Significant investment in professional development and leadership training programs.
• Flexible work arrangements, including remote work options.

The opportunity to lead iconic brands and shape the future of a global FMCG powerhouse.