Brand Manager - FMCG Innovation

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Career progression

Executive bonus

Wellness benefits

Job summary

Placements24 is seeking a strategic Brand Manager in Sandton to drive FMCG innovation and lead new product development from concept to launch. You will collaborate with R&D, consumer insights, sales, and finance to identify opportunities and shape a forward‑looking portfolio that sustains growth.

The ideal candidate has at least six years in brand management within FMCG, a proven track record of launching new products, and strong analytical and communication skills.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA or postgraduate degree preferred.
• Minimum of 6 years in brand management with a focus on new product development in FMCG.

Responsibilities

• Identify and evaluate new product opportunities and market trends within FMCG.
• Lead development and launch of new products from concept to commercialization.
• Conduct market research, consumer testing, and business case development for new initiatives.
• Develop and execute integrated brand strategies and marketing plans for launches.

Skills

Brand strategy

Market analysis

New product development

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing/Business

MBA or postgraduate degree

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager with a passion for new product development to join their dynamic team in Sandton , focusing on FMCG innovation . This role is responsible for identifying market opportunities, developing new product concepts, and bringing them successfully to market. You will work closely with R&D, consumer insights, sales, and marketing teams to shape the future portfolio and drive sustained growth. The ideal candidate is a forward-thinker with strong analytical skills, a deep understanding of consumer trends, and a proven ability to navigate the complexities of launching new products within the fast-paced FMCG sector.

Key Responsibilities

• Identify and evaluate new product opportunities and market trends within the FMCG landscape.
• Lead the development and launch of new products from concept through to commercialization.
• Conduct thorough market research, consumer testing, and business case development for new initiatives.
• Develop and execute integrated brand strategies and marketing plans for new product launches.
• Collaborate effectively with cross-functional teams, including R&D, sales, supply chain, and finance.
• Monitor and analyze the performance of new products, making recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or postgraduate degree preferred.
• Minimum of 6 years of experience in brand management, with a strong emphasis on new product development and innovation within the FMCG industry . Demonstrated success in launching new products and driving their market adoption. Strong analytical, strategic thinking, and problem-solving capabilities. Excellent project management and communication skills. Experience working with consumer insights and market research data.

Benefits

• Highly competitive salary and executive bonus structure.
• Comprehensive medical, retirement, and wellness benefits.
• Significant opportunities for career advancement and leadership development.
• Exposure to cutting-edge product development and innovation in the FMCG sector.
• Hybrid work model providing flexibility and work-life balance.