FMCG Brand Manager

Placements24; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Private medical aid

Provident fund

Training opportunities

Leave allowance

Employee discounts

Job summary

Placements24 is seeking a strategic Brand Manager for a major FMCG client, based in George. You will develop and execute brand plans to drive growth, enhance market presence, and strengthen consumer connections.

Collaborate with marketing, sales and product teams to align objectives and deliver measurable impact. The role requires at least 5 years in brand management, strong market research and analytics, and excellent cross-functional leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
• Minimum of 5 years of experience in brand management or product marketing, preferably FMCG.
• Demonstrated success in developing and launching brand strategies and campaigns.
• Strong analytical skills to translate data into actionable strategies.
• Excellent project management, communication, and cross-functional collaboration.
• Proficiency in market research tools and marketing analytics platforms.

Responsibilities

• Develop and implement annual brand plans, objectives, budgets, and promotions.
• Conduct market research to inform brand strategy and respond to trends.
• Manage the brand's P&L and allocate resources for marketing initiatives.
• Collaborate with agencies and partners on campaigns across channels.
• Work with sales to execute strategies at retail and provide sales support.
• Monitor brand performance and adjust tactics to hit business goals.

Skills

Brand management

Market research

Analytics

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or Business Administration

MBA

Job description

About the Role

Our client, a prominent player in the FMCG industry , is seeking an innovative and strategic Brand Manager to oversee key brands within their portfolio, based in George . This pivotal role involves developing and executing comprehensive brand strategies to drive growth, enhance market presence, and build strong consumer connections. You will work collaboratively with marketing, sales, and product development teams to ensure brand objectives are met and exceeded, shaping the future of beloved consumer products in the Western Cape region. This is an exciting opportunity for a creative marketer to make a significant impact.

Key Responsibilities

• Develop and implement annual brand plans , including marketing objectives, strategies, budgets, and promotional activities.
• Conduct in-depth market research and analysis to understand consumer behavior, market trends, and competitive landscape to inform brand strategy.
• Manage the brand's P&L, ensuring profitability and optimal resource allocation across marketing initiatives.
• Collaborate with advertising agencies and other external partners to develop compelling creative campaigns and marketing materials across various channels.
• Work closely with the sales team to ensure effective execution of brand strategies at the retail level and provide them with necessary sales support materials.
• Monitor and report on brand performance metrics, sales data, and market share, making recommendations for adjustments as needed to achieve business goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG sector .
• Demonstrated success in developing and launching successful brand strategies and marketing campaigns.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent project management, communication, and cross-functional collaboration skills.
• Proficiency in market research tools and marketing analytics platforms.

Benefits

• Competitive salary and annual performance bonus.
• Private medical aid and provident fund contributions.
• Opportunities for international and local professional development training.
• Generous leave allowance and employee discounts on company products.
• A dynamic and collaborative work culture that encourages innovation and creativity.