Senior Brand Manager (Entertainment Properties)

Placements24; Stellenbosch; On-site; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Senior Brand Manager to lead branding and marketing for entertainment properties. You will develop and execute brand strategies, drive consumer engagement, and ensure brand identity is consistent across all touchpoints.

The ideal candidate has 6+ years in brand management, strong market research, digital marketing, and leadership, with a passion for storytelling in the South African market.

Qualifications

• Minimum of 6 years of progressive experience in brand management.
• Experience in Arts & Entertainment or consumer packaged goods preferred.
• Proven track record of developing and launching brand strategies and campaigns.
• Strong understanding of market research, consumer insights, and data analysis.
• Excellent written and verbal communication and presentation abilities.
• Experience in the South African market is advantageous.

Responsibilities

• Develop and execute integrated brand strategies for entertainment properties.
• Conduct market research to identify consumer trends, competitive insights, and growth opportunities.
• Oversee the creation of marketing campaigns and brand communications across channels.
• Manage brand budgets and maximize ROI.
• Collaborate with cross-functional teams and external agencies to ensure brand consistency.
• Monitor brand performance metrics and provide strategic optimization recommendations.
• Develop relationships with media partners, influencers, and stakeholders.
• Ensure all brand messaging and assets align with core values and identity.
• Lead and mentor junior brand management staff.
• Stay abreast of emerging trends in brand marketing and the Arts & Entertainment sector.

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Master's degree or MBA

Job description

About the Role

Our client, a dynamic leader in the Arts & Entertainment industry, is seeking a highly strategic Senior Brand Manager to oversee the branding and marketing of key entertainment properties. This influential position, situated in the vibrant hub of Stellenbosch, Western Cape , requires a seasoned professional adept at building and amplifying brand value within the competitive entertainment landscape. You will be responsible for developing and executing comprehensive brand strategies, driving consumer engagement, and ensuring the consistent application of brand identity across all touchpoints. The ideal candidate will possess a deep understanding of brand management principles, market trends, and consumer insights, combined with a passion for creative storytelling and audience connection. This role offers the exciting prospect of shaping the perception and success of beloved entertainment offerings.

Key Responsibilities

• Develop and execute integrated brand strategies for entertainment properties to maximize market presence and consumer appeal.
• Conduct market research and analysis to identify consumer trends, competitive insights, and growth opportunities.
• Oversee the creation of compelling marketing campaigns and brand communications across various channels, including digital, social media, advertising, and public relations.
• Manage brand budgets, ensuring efficient allocation of resources and maximizing return on investment.
• Collaborate with internal teams (e.g., creative, marketing, product development) and external agencies to ensure brand consistency and successful campaign execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide strategic recommendations for optimization in Stellenbosch, Western Cape .
• Develop and maintain strong relationships with media partners, influencers, and stakeholders within the Arts & Entertainment ecosystem.
• Ensure all brand messaging and creative assets align with the core values and identity of the entertainment properties.
• Lead and mentor junior brand management staff, fostering a culture of innovation and excellence.
• Stay abreast of emerging trends in brand marketing and the global Arts & Entertainment sector.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree or MBA is a plus.
• Minimum of 6 years of progressive experience in brand management, preferably within the Arts & Entertainment or consumer packaged goods industry.
• Proven track record of successfully developing and launching impactful brand strategies and campaigns.
• Strong understanding of market research, consumer insights, and data analysis.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Demonstrated ability to manage budgets and work with cross-functional teams and external partners.
• Proficiency in digital marketing, social media strategy, and campaign management.
• Creative thinking and a passion for storytelling and audience engagement.
• Experience in the South African market is highly advantageous.
• Ability to thrive in a fast-paced, results-oriented environment in Stellenbosch, Western Cape .

Benefits

• Competitive salary and comprehensive benefits package.
• Significant opportunities for professional growth and career advancement.
• Be instrumental in shaping the brand trajectory of exciting entertainment properties.
• Work within a creative and collaborative team in the heart of the Cape Winelands.
• Exposure to a wide range of projects within the Arts & Entertainment sphere.
• Contribute to engaging and memorable experiences for entertainment consumers.