Brand Manager - Premium Beverages

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Salary package

Performance incentives

Health benefits

Retirement plan

Career development

Hybrid work arrangement

Job summary

Placements24 in Stellenbosch invites a seasoned Brand Manager to lead a premium beverage portfolio. You will craft and execute integrated marketing plans, shape brand positioning, and manage P&L with a strategic, data-driven mindset.

The role blends hybrid working in Stellenbosch with remote flexibility, offering competitive salary, health benefits, retirement plan, and opportunities for professional development as you elevate beloved brands in the Winelands.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years in brand management, preferably FMCG or premium goods.
• Proven ability to develop and execute impactful marketing campaigns.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and interpersonal abilities.
• Experience with digital marketing and social media platforms.
• Hybrid work experience is a plus.

Responsibilities

• Develop and execute annual marketing plans for assigned brands.
• Manage brand positioning, messaging, and visual identity.
• Conduct market research and leverage consumer insights.
• Lead integrated campaigns across digital, print, and events.
• Oversee budget and ROI for brand initiatives.
• Collaborate with sales, product development, and agencies.
• Monitor brand performance, market share, and competition.
• Identify new product development and innovation opportunities.
• Inspire teams and partners to achieve brand objectives.
• Ensure consistent brand representation across touchpoints.

Skills

Analytical thinking

Communication

Brand management

Budget management

Digital marketing

Brand storytelling

Education

Bachelor's degree in Marketing/Business

Master's degree (advantage)

Job description

About the Role

Our client, a distinguished name in the premium beverages industry, is seeking an innovative and strategic Brand Manager to oversee their portfolio in the picturesque region of Stellenbosch, Western Cape . This hybrid role requires a creative individual with a passion for brand building and a keen understanding of consumer marketing dynamics. You will be responsible for developing and executing integrated marketing strategies, driving brand awareness, and managing the P&L for assigned brands. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and a proven track record in brand management, preferably within the luxury goods or beverage sector. This is an exciting opportunity to shape the identity and market presence of well-loved brands within a dynamic and growing company. We seek a forward-thinking individual who can elevate our client's brands to new heights.

Key Responsibilities

• Develop and execute annual marketing plans and strategies for assigned brands.
• Manage brand positioning, messaging, and visual identity.
• Conduct market research and analyze consumer insights to inform brand strategies.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, print, events).
• Manage the brand's budget and ensure optimal allocation of resources.
• Collaborate with cross-functional teams, including sales, product development, and agencies.
• Monitor brand performance, market share, and competitive activity.
• Identify and pursue new product development and innovation opportunities.
• Lead and inspire internal teams and external partners to achieve brand objectives.
• Ensure consistent brand representation across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is an advantage.
• Minimum of 5 years of experience in brand management, preferably in the FMCG or premium goods sector.
• Proven success in developing and executing impactful marketing campaigns.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience with digital marketing and social media platforms.
• Ability to manage budgets effectively and drive ROI.
• Creative mindset with a passion for brand storytelling.
• Experience working in a hybrid work environment.
• Proficiency in market research and data analysis tools.

Benefits

• Our client offers a competitive salary package along with performance-based incentives.
• Comprehensive health benefits, including medical aid and a retirement annuity, are provided.
• Opportunities for professional growth through training and development programs are readily available.
• This hybrid role offers a structured work environment at our offices in Stellenbosch, Western Cape , with the flexibility to work remotely.
• Generous annual leave and other statutory benefits are part of the package.
• Join a company that celebrates creativity, collaboration, and career progression within the vibrant heart of the winelands.