Brand Marketing Manager

Placements24; Cape Town; Sur place; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Competitive salary and bonuses

Medical and dental coverage

Retirement annuity

Paid time off

Opportunities for advanced training

Résumé du poste

Placements24 is seeking a seasoned Brand Marketing Manager to lead the brand strategy from Cape Town. You will drive campaigns across digital, traditional, and experiential channels, ensuring consistent messaging and visual identity.

The role demands collaboration with product, sales, and creative teams to deliver integrated branding initiatives. The ideal candidate has 6–8 years in brand management, a strong portfolio, and proven leadership.

Qualifications

• Master's degree (or equivalent) in Marketing or related field.
• 6–8 years in brand management with a strong campaign portfolio.
• Proven ability to translate consumer insights into brand strategies.
• Experience in Western Cape market is a plus.
• Excellent project management and leadership skills.
• Strong communication and stakeholder management.

Responsabilités

• Develop and implement brand strategies aligned with business objectives.
• Manage integrated marketing campaigns across digital, traditional, and experiential channels.
• Oversee brand positioning, messaging, and visual identity for consistency.
• Conduct market research, consumer insights, and competitive analysis for growth opportunities.
• Collaborate with product, sales, and creative teams for brand execution.
• Manage marketing budget and ROI tracking.
• Build relationships with media, influencers, and external agencies.
• Lead and mentor a marketing team; foster creativity and collaboration.
• Organize and execute brand events and activations.

Connaissances

Brand strategy

Campaign management

Leadership

Analytics & insights

Budget management

Cross-functional collaboration

Formation

Master's degree in Marketing or related field

Bachelor's degree with extensive experience

Outils

Marketing analytics tools

CRM/Marketing automation tools

Description du poste

About the Role

Our client is seeking a creative and results-oriented Brand Marketing Manager to lead brand strategy and execution from their offices in scenic Cape Town, Western Cape . This role is crucial for developing and amplifying the brand's presence in the market, driving brand awareness, and ensuring consistent brand messaging across all consumer touchpoints. The successful candidate will be responsible for crafting compelling brand narratives, managing integrated marketing campaigns, and fostering strong relationships with consumers and stakeholders. This is an exciting opportunity for a seasoned marketing professional to shape the future of a beloved brand in the vibrant city of Cape Town .

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with overall business objectives.
• Manage the creation and execution of integrated marketing campaigns across digital, traditional, and experiential channels.
• Oversee brand positioning, messaging, and visual identity to ensure consistency across all platforms.
• Conduct market research, consumer insights, and competitive analysis to identify growth opportunities and inform brand strategy.
• Collaborate with product development, sales, and creative teams to ensure seamless brand execution.
• Manage the brand marketing budget, ensuring optimal allocation of resources and tracking ROI.
• Develop and maintain strong relationships with media, influencers, and external agencies.
• Monitor brand performance metrics and provide regular reports to senior management.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
• Organize and execute brand events and activations.

Requirements

• Master's degree in Marketing, Business Administration, or a related field. A Bachelor's degree with extensive experience will also be considered.
• Minimum of 6-8 years of progressive experience in brand management and marketing, with a strong portfolio of successful brand campaigns.
• Proven ability to develop and execute strategic brand plans that drive measurable results.
• Deep understanding of consumer behavior, market trends, and competitive landscapes within the Western Cape region.
• Excellent project management, organizational, and multitasking skills.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics tools and ability to translate data into actionable insights.
• Experience in managing external agencies and budgets.
• Creative thinking and a passion for building impactful brands.
• Must be based in or willing to relocate to CapeTown .

Benefits

• Our client offers a highly competitive salary and performance-based bonuses.
• The benefits package includes comprehensive medical and dental coverage, a generous retirement annuity, and paid time off.
• We are committed to employee growth, providing opportunities for advanced training and leadership development.
• You will work in a modern office environment in beautiful Cape Town , with regular team-building activities and a company culture that values innovation and collaboration.