Marketing Manager - Performing Arts

Placements24; Stellenbosch; Sur place; ZAR 600 000 - 1 000 000; Plein temps

Avantages offerts par ce poste

Salary with bonuses

Medical aid

Retirement fund

Development opportunities

Access to performances

Résumé du poste

Placements24 is seeking an experienced Marketing Manager to lead arts-marketing initiatives in Stellenbosch, Western Cape. You will develop integrated campaigns, grow audiences, and oversee digital channels, branding, and content creation to boost ticket sales and engagement.

The ideal candidate has 5+ years in performing arts marketing, strong analytics, leadership, and a passion for culture. You will collaborate with programming and development teams in a dynamic, creative environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience in Performing Arts or Arts & Entertainment sector.
• Proven success in campaigns that drive audience engagement and revenue.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Excellent leadership, communication, and project management skills.

Responsabilités

• Develop and implement integrated marketing plans for all productions and events.
• Oversee audience development strategies, including loyalty programs and new customer acquisition.
• Manage digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising.
• Create compelling marketing copy and oversee the production of promotional materials.
• Analyze campaign performance, track key metrics (ticket sales, ROI), and provide regular reports.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with artistic, programming, and development teams to ensure cohesive messaging.

Connaissances

Marketing strategy

Audience development

Digital marketing

Campaign analysis

Leadership

CRM platforms

Analytics

Budget management

Communication

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Facebook Ads Manager

CRM software (Salesforce etc.)

Description du poste

Our client, a prominent organization in the Arts & Entertainment industry, is seeking an experienced and strategic Marketing Manager to lead their marketing efforts in Stellenbosch, Western Cape . This pivotal role involves developing and executing comprehensive marketing strategies to promote performances, exhibitions, and other artistic events. You will be responsible for audience development, brand management, digital marketing initiatives, and campaign analysis. The ideal candidate is a creative and analytical marketing professional with a deep understanding of the performing arts landscape and a proven track record of success in driving engagement and ticket sales. This is an exciting opportunity to shape the visibility and reach of cultural events in the beautiful Western Cape .

Key Responsibilities

• Develop and implement integrated marketing and communication plans for all productions and events.
• Oversee audience development strategies, including loyalty programs and new customer acquisition.
• Manage all digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising.
• Create compelling marketing copy and oversee the production of promotional materials.
• Analyze campaign performance, track key metrics (e.g., ticket sales, ROI), and provide regular reports.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with artistic, programming, and development teams to ensure cohesive messaging.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on the Performing Arts or Arts & Entertainment sector.
• Proven success in developing and executing successful marketing campaigns that drive audience engagement and revenue.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive benefits package including medical aid and retirement fund.
• Opportunities to attend exclusive performances and cultural events.
• Professional development support and opportunities for advancement within the organization.
• A stimulating and creative work environment in the vibrant community of Stellenbosch .