Senior Brand Manager - Entertainment Properties

Placements24; Bloemfontein; Híbrido; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

Retirement benefits

Career progression

Hybrid work arrangement

Descripción de la vacante

Placements24 seeks a Senior Brand Manager for a hybrid role in Bloemfontein, Free State. You will shape brand strategy, oversee campaigns, and drive audience engagement across channels, balancing in-office collaboration with remote work.

The ideal candidate brings 6+ years in brand management within arts/entertainment, strong storytelling, and budget management skills to lead cross-functional teams and deliver measurable growth.

Formación

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in brand management, preferably within the Arts & Entertainment or media industries.
• Proven success in developing and executing impactful brand strategies that have driven significant growth and awareness.
• Strong understanding of marketing principles, consumer behaviour, and market analysis.
• Excellent creative and strategic thinking skills, with a passion for storytelling.
• Proficiency in project management and budget management.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working in a hybrid team setting, collaborating effectively with remote and on-site colleagues.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• A passion for entertainment and a keen understanding of audience engagement strategies.

Responsabilidades

• Develop and implement long-term brand strategies and annual marketing plans for assigned entertainment properties.
• Conduct market research and analyse consumer trends, competitor activities, and industry developments to identify opportunities and threats.
• Oversee the creation of compelling brand narratives, messaging, and visual identities.
• Manage all aspects of brand campaigns, including advertising, public relations, social media, and digital marketing initiatives.
• Collaborate with internal teams (creative, production, sales) and external agencies to ensure cohesive brand execution.
• Monitor brand performance metrics, track key indicators, and provide regular reports with actionable insights.
• Develop and manage brand budgets, ensuring efficient allocation of resources to maximise impact.
• Build and maintain strong relationships with stakeholders, partners, and talent associated with the entertainment properties.
• Ensure consistent brand representation across all touchpoints, from marketing collateral to consumer experiences.
• Identify and explore new opportunities for brand extension and revenue generation.

Conocimientos

Brand management

Market analysis

Strategic storytelling

Stakeholder management

Cross-functional leadership

Budget management

Communication skills

Educación

Master's degree in Marketing or related field

Descripción del empleo

About the Role

Our client, a leader in the Arts & Entertainment sector, is seeking a strategic and creative Senior Brand Manager to join their team in **Bloemfontein, Free State**. This hybrid role offers a unique opportunity to shape the identity and market presence of key entertainment properties, balancing remote flexibility with essential in-office collaboration. You will be responsible for developing and executing comprehensive brand strategies, overseeing marketing initiatives, and ensuring consistent brand messaging across all platforms. The ideal candidate possesses a deep understanding of brand management, consumer insights, and the dynamics of the entertainment industry. This is a key role that requires a blend of strategic thinking, creative flair, and strong leadership skills to drive brand growth and audience engagement.

Key Responsibilities

• Develop and implement long-term brand strategies and annual marketing plans for assigned entertainment properties.
• Conduct market research and analyse consumer trends, competitor activities, and industry developments to identify opportunities and threats.
• Oversee the creation of compelling brand narratives, messaging, and visual identities.
• Manage all aspects of brand campaigns, including advertising, public relations, social media, and digital marketing initiatives.
• Collaborate with internal teams (creative, production, sales) and external agencies to ensure cohesive brand execution.
• Monitor brand performance metrics, track key indicators, and provide regular reports with actionable insights.
• Develop and manage brand budgets, ensuring efficient allocation of resources to maximise impact.
• Build and maintain strong relationships with stakeholders, partners, and talent associated with the entertainment properties.
• Ensure consistent brand representation across all touchpoints, from marketing collateral to consumer experiences.
• Identify and explore new opportunities for brand extension and revenue generation.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in brand management, preferably within the Arts & Entertainment or media industries.
• Proven success in developing and executing impactful brand strategies that have driven significant growth and awareness.
• Strong understanding of marketing principles, consumer behaviour, and market analysis.
• Excellent creative and strategic thinking skills, with a passion for storytelling.
• Proficiency in project management and budget management.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working in a hybrid team setting, collaborating effectively with remote and on-site colleagues.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• A passion for entertainment and a keen understanding of audience engagement strategies.

Benefits

Our client offers a competitive salary, comprehensive medical and retirement benefits, and outstanding opportunities for career progression. This hybrid role provides the flexibility of remote work combined with collaborative in-office time in **Bloemfontein, Free State**. You will be immersed in a creative and fast-paced Arts & Entertainment environment, working on exciting projects with significant public reach. We offer a supportive company culture, annual bonuses, and generous paid time off to ensure an excellent work-life balance.