Senior Brand Manager - Retail

Placements24; Stellenbosch; Presencial; ZAR 900 000 - 1 500 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical aid

Pension

Performance-based bonus

Resumo da oferta

Placements24 is seeking a Senior Brand Manager to lead brand development and marketing strategies for its key fashion brands in Stellenbosch, Western Cape. The role requires strategic leadership to drive brand growth, consumer engagement, and consistent messaging across multiple channels.

The ideal candidate has a master’s degree in marketing or a related field, with at least seven years in brand management within retail or fashion, and a proven track record of growing market share.

Qualificações

• Master’s degree in Marketing, Business Administration, or related field.

Responsabilidades

• Develop and implement brand strategies including positioning, messaging, and long-term vision.
• Oversee integrated marketing campaigns across digital, social, print, and in-store channels.
• Manage annual brand marketing budget and allocate resources to meet objectives.
• Conduct market research and competitive analysis to identify opportunities.
• Collaborate with marketing, sales, product development and retail operations to ensure brand consistency.
• Develop and enforce brand guidelines across all touchpoints.
• Monitor brand performance and report metrics to senior leadership.
• Build relationships with media, influencers, and partners.
• Lead and mentor junior marketing team members.

Descrição da oferta de emprego

About the Role

Our client, a prominent player in the fashion retail industry, is seeking an experienced and strategic Senior Brand Manager to lead brand development and marketing initiatives for their key brands. This influential role, based in the vibrant university town of Stellenbosch, Western Cape , will be responsible for defining and executing brand strategies, overseeing marketing campaigns, and ensuring consistent brand messaging across all platforms. The ideal candidate possesses a deep understanding of brand management principles, a creative mindset, and a proven ability to drive brand growth and consumer engagement in a competitive market. This position offers a chance to shape the identity and market presence of established and emerging brands.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and long-term brand vision.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, print, in-store).
• Manage the brand's annual marketing budget and allocate resources effectively to achieve objectives.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Collaborate with internal teams (marketing, sales, product development, retail operations) to ensure brand consistency and alignment.
• Develop and manage brand guidelines and ensure their adherence across all brand touchpoints.
• Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior leadership.
• Identify and build relationships with key media, influencers, and partners.
• Lead and mentor junior marketing team members, fostering a culture of innovation and excellence.
• Drive brand awareness, consumer engagement, and ultimately, sales growth for brands in the Stellenbosch, Western Cape market.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management, with a significant focus on the retail or fashion sector.
• Proven track record of developing and executing successful brand strategies that drive market share and profitability.
• Strong understanding of marketing principles, advertising, public relations, and digital marketing.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and negotiation skills.
• Experience in managing marketing budgets and project management.
• Demonstrated ability to lead and motivate cross-functional teams.
• Proficiency in marketing analytics tools and reporting.
• Creative and innovative approach to brand building and campaign development.
• Experience within the Stellenbosch, Western Cape region is advantageous.

Benefits

Our client offers a highly competitive executive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and pension. This role provides a platform for significant impact and career advancement within a leading retail group. You will benefit from a dynamic work environment that fosters creativity and professional growth. The position is based in the picturesque and academic city of Stellenbosch, Western Cape .