Marketing Manager (Arts & Entertainment)

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Performance-based bonuses

Hybrid work model

Job summary

Placements24 in Vereeniging, Gauteng is seeking a Marketing Manager to drive campaigns for our Arts & Entertainment portfolio. You will lead a marketing team, develop digital strategies, and analyze market trends to increase audience engagement and revenue.

The role requires a minimum of 6 years in marketing within the Arts & Entertainment sector, strong leadership, and a Bachelor's degree. Hybrid work arrangement and collaboration with multiple departments are offered.

Qualifications

• 6+ years of progressive marketing experience in Arts & Entertainment.
• Proven success in developing campaigns that drive engagement and revenue.
• Strong leadership and team management skills.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and implement innovative marketing strategies for productions, events, and talent.
• Manage all digital marketing channels: social media, content, SEO/SEM, email, paid ads.
• Oversee creation of press releases, brochures, website content, and promotional videos.
• Analyze market trends, audience demographics, and competitors to refine strategies.
• Manage marketing budget to maximize ROI and resource allocation.
• Build relationships with media outlets, influencers, and industry partners.
• Track performance with metrics and analytics tools and report outcomes.
• Collaborate with creative, sales, and production teams for cohesive messaging.
• Organize and manage promotional events, press conferences, and launches.
• Stay updated on latest marketing technologies in Arts & Entertainment.

Skills

Marketing leadership

Digital marketing

Analytics

Brand management

PR & media relations

Budget management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM software

Job description

About the Role

Our client, a dynamic leader in the Arts & Entertainment sector, is seeking a strategic and results-oriented Marketing Manager to drive promotional efforts from their Vereeniging, Gauteng office. This role is integral to increasing brand visibility, audience engagement, and revenue for our client's diverse portfolio of artistic productions and events. The ideal candidate possesses a strong understanding of marketing principles, digital strategies, and the unique nuances of promoting content within the Arts & Entertainment industry. You will be responsible for developing and executing comprehensive marketing campaigns, managing social media presence, and analyzing market trends. We are looking for a creative thinker with excellent leadership and communication skills, capable of managing a marketing team and collaborating with various departments. This is an exciting opportunity to shape the public perception and commercial success of artistic endeavors in Vereeniging, Gauteng.

Key Responsibilities

• Develop and implement innovative marketing strategies and campaigns to promote productions, events, and talent within the Arts & Entertainment industry.


• Manage all aspects of digital marketing, including social media, content marketing, SEO/SEM, email marketing, and paid advertising.


• Oversee the creation of marketing collateral, including press releases, brochures, website content, and promotional videos.


• Analyze market trends, audience demographics, and competitor activities to identify opportunities and inform marketing strategies.


• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.


• Build and maintain strong relationships with media outlets, influencers, and industry partners.


• Track and report on the performance of marketing campaigns using key metrics and analytics tools.


• Collaborate with creative, sales, and production teams to ensure cohesive brand messaging.


• Organize and manage promotional events, press conferences, and launch activities.


• Stay informed about the latest marketing technologies and best practices within the Arts & Entertainment sector.

Requirements

• Minimum of 6 years of progressive experience in marketing, with a significant focus on the Arts & Entertainment industry.


• Demonstrated success in developing and executing comprehensive marketing strategies that drive engagement and revenue.


• Proven expertise in digital marketing channels, including social media management, content creation, and performance analytics.


• Strong understanding of brand management and public relations within the cultural sector.


• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.


• Experience in budget management and resource allocation.


• Strong leadership and team management skills.


• Ability to work effectively under pressure and meet tight deadlines.


• Proficiency with marketing analytics tools (e.g., Google Analytics) and CRM software.


• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.

Benefits

Our client offers a competitive salary, performance-based bonuses, comprehensive health benefits, and opportunities for career advancement within the thriving Arts & Entertainment sector. Located in Vereeniging, Gauteng, this hybrid role provides the flexibility to balance office-based collaboration with remote work, fostering a productive environment. Employees will have the chance to shape the success of exciting artistic projects and work alongside a passionate, industry-leading team.