SEM Specialist: Data-Driven Paid Search Growth (Polokwane)

Placements24; Polokwane; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Retirement benefits

Vacation leave

Professional development

Job summary

Placements24 is seeking a data-driven SEM Specialist to plan, manage, and optimize paid search campaigns across Google Ads and Bing for the Polokwane market. You will analyze data to improve ROAS and collaborate with marketing and content teams.

The role requires 3+ years of paid search experience, a marketing degree, Google Ads certification, and strong analytics to stay ahead of trends and ensure platform policy compliance.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• At least 3 years managing paid search campaigns.
• Proven expertise in Google Ads and Microsoft Advertising.
• Strong understanding of keyword research, bid strategies, and campaign optimization.
• Proficient in web analytics (Google Analytics).
• Excellent analytical and communication skills.
• Certification in Google Ads is desirable.

Responsibilities

• Plan, create, manage, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.
• Conduct thorough keyword research, competitor analysis, and audience targeting to improve performance.
• Develop ad copy and landing page strategies to maximize CTR and CVR.
• Monitor performance daily and generate reports with actionable insights.
• Manage budgets to achieve target KPIs and ROAS.
• Implement A/B testing for ads, keywords, bids, and landing pages.

Skills

Paid search

Data analysis

Campaign optimization

Keyword research

ROI optimization

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Microsoft Advertising

Google Analytics

Bid management tools

Job description

Placements24 is seeking a data-driven SEM Specialist to plan, manage, and optimize paid search campaigns across Google Ads and Bing for the Polokwane market. You will analyze data to improve ROAS and collaborate with marketing and content teams.

The role requires 3+ years of paid search experience, a marketing degree, Google Ads certification, and strong analytics to stay ahead of trends and ensure platform policy compliance.