Paarl Paid Search Specialist - SEM Expert

Placements24; Paarl; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Training & development

Career progression

Job summary

Placements24 in Paarl, Western Cape is seeking a highly analytical and results-driven Digital Marketing Specialist focused on paid search to drive qualified traffic and conversions through SEM campaigns on Google Ads and Bing Ads.

You will manage keyword research, bid strategies, ad copy, landing pages, and reporting, collaborating with the marketing team to align paid search with broader goals and ensuring ROAS targets are met. This office-based role offers local market exposure.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2–4 years of hands-on experience in managing paid search (SEM/PPC) campaigns.
• Proven expertise in Google Ads and Bing Ads platforms.
• Strong understanding of keyword research, bidding strategies, and conversion tracking.
• Proficiency with Google Analytics and other web analytics tools.
• Excellent analytical and problem-solving skills with attention to detail.
• Ability to work independently and manage multiple campaigns.
• Good communication and reporting skills.

Responsibilities

• Plan, execute, and optimize paid search campaigns on Google Ads and Bing Ads.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation.
• Develop ad copy and landing page strategies to improve CTR and conversion rates.
• Monitor campaign performance daily, analyzing metrics and implementing data-driven optimizations.
• Manage campaign budgets to ensure efficient spend and target KPIs.
• Implement A/B testing for ads, keywords, and landing pages.
• Stay up-to-date with SEM trends and best practices.
• Collaborate with the broader marketing team to align paid search with overall objectives.
• Generate regular performance reports and provide actionable insights.

Skills

Google Ads

Bing Ads

Keyword research

Bid management

Campaign optimization

Analytics

Conversion tracking

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Analytics

Job description

Placements24 in Paarl, Western Cape is seeking a highly analytical and results-driven Digital Marketing Specialist focused on paid search to drive qualified traffic and conversions through SEM campaigns on Google Ads and Bing Ads.

You will manage keyword research, bid strategies, ad copy, landing pages, and reporting, collaborating with the marketing team to align paid search with broader goals and ensuring ROAS targets are met. This office-based role offers local market exposure.