ROI-Driven SEM Specialist (Paid Search Expert)

Placements24; Stellenbosch; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Job summary

Placements24, a leading digital agency in Paarl, Western Cape, seeks a skilled SEM Specialist to manage paid search campaigns and optimise performance. You will conduct keyword research, bid management, and analyze ROI across Google Ads and Bing Ads, collaborating with SEO and content teams to deliver integrated campaigns.

Ideal candidates have 2–4 years of SEM experience, proficiency in analytics tools, and strong communication skills to present insights to clients and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2–4 years of hands-on SEM and paid search advertising experience.
• Proven track record of managing successful paid search campaigns.
• Strong analytical and communication skills.

Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct in-depth keyword research and competitor analysis to optimize targeting.
• Create compelling ad copy and extensions to drive high CTR and conversions.
• Manage campaign budgets, ensuring efficient spend and ROI.
• Monitor performance daily and optimize based on data.
• Perform A/B testing on ad copy, landing pages, and targeting strategies.
• Analyze campaign data using Google Analytics to provide insights and reports.
• Stay updated with SEM trends and best practices.
• Collaborate with SEO, content, and social teams for integrated campaigns.
• Provide landing page recommendations to improve conversions.

Skills

Google Ads

Bing Ads

Keyword research

Bid management

Campaign optimization

Google Analytics

Data analysis

Communication

Team collaboration

Independent work

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24, a leading digital agency in Paarl, Western Cape, seeks a skilled SEM Specialist to manage paid search campaigns and optimise performance. You will conduct keyword research, bid management, and analyze ROI across Google Ads and Bing Ads, collaborating with SEO and content teams to deliver integrated campaigns.

Ideal candidates have 2–4 years of SEM experience, proficiency in analytics tools, and strong communication skills to present insights to clients and stakeholders.