Fully Remote SEM Specialist — Drive Growth with Data

Placements24; Gqeberha; Hybrid; ZAR 480,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Tools & training

Data-driven culture

Budget ownership

Job summary

Placements24 in South Africa is seeking a data-obsessed SEM Specialist to plan, implement, and optimize paid search campaigns. This fully remote role lets you drive qualified traffic and conversions from anywhere in Port Elizabeth or beyond.

You will manage budgets, perform keyword research, write ad copy, and analyze performance across Google Ads and Bing Ads, delivering actionable insights and strategic recommendations that accelerate growth for a growing company.

Qualifications

• Experience as SEM Specialist or paid search role.
• Hands-on with Google Ads, Bing Ads, and other PPC platforms.
• Strong analytics and data interpretation to drive insights.
• Budget management and campaign optimization experience.

Responsibilities

• Plan, execute, and manage paid search campaigns across Google Ads and Bing Ads.
• Perform in-depth keyword research and optimize targeting.
• Write ad copy and develop landing page strategies to boost CTR and conversions.
• Monitor daily metrics: CPC, CPA, ROAS, conversions.
• Optimize campaigns via A/B tests, bidding strategies, audience segmentation, and budget allocation.
• Prepare regular performance reports and strategic recommendations.

Skills

Analytical skills

Budget management

Keyword research

Data-driven decision making

Campaign optimization

Education

Bachelor's degree in Marketing/Economics/Statistics

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 in South Africa is seeking a data-obsessed SEM Specialist to plan, implement, and optimize paid search campaigns. This fully remote role lets you drive qualified traffic and conversions from anywhere in Port Elizabeth or beyond.

You will manage budgets, perform keyword research, write ad copy, and analyze performance across Google Ads and Bing Ads, delivering actionable insights and strategic recommendations that accelerate growth for a growing company.