Hybrid SEM Specialist - Google Ads & Growth

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Health insurance

Professional development

Performance incentives

Job summary

Placements24 is seeking a results‑driven SEM Specialist to manage and optimize paid search campaigns from our Nelspruit base. The role focuses on driving qualified traffic, improving conversions, and maximizing ROAS through Google Ads and other search engines as needed.

The ideal candidate has 1–3 years of hands‑on experience with Google Ads, strong data analysis skills, and a Google Ads certification is highly preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 1–3 years hands-on Google Ads management experience.
• Proven track record of optimizing SEM campaigns for ROAS.
• Google Ads certification is highly preferred.

Responsibilities

• Develop, implement, and manage comprehensive paid search campaigns on Google Ads and potentially other search engines.
• Conduct thorough keyword research and analysis to identify new targeting opportunities and negative keywords.
• Write compelling and effective ad copy and design ad extensions to improve CTR.
• Manage daily bid management and budget allocation to optimize campaign performance and ROAS.
• Monitor campaign performance closely, analyze key metrics (impressions, clicks, CTR, CPC, conversions, CPA), and identify areas for improvement.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies to enhance campaign effectiveness.
• Collaborate with the content and web development teams to ensure landing pages are optimized for conversion.
• Generate regular performance reports for SEM campaigns, providing insights and recommendations for optimization.
• Stay up‑to‑date with the latest Google Ads features, industry trends, and best practices in SEM.
• Contribute to the overall digital marketing strategy by providing insights from SEM performance data.

Skills

Google Ads

Keyword research

Campaign optimization

Data analysis

Communication

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Bid management tools

Job description

Placements24 is seeking a results‑driven SEM Specialist to manage and optimize paid search campaigns from our Nelspruit base. The role focuses on driving qualified traffic, improving conversions, and maximizing ROAS through Google Ads and other search engines as needed.

The ideal candidate has 1–3 years of hands‑on experience with Google Ads, strong data analysis skills, and a Google Ads certification is highly preferred.