Remote SEM Specialist — Data-Driven PPC & Growth

Placements24; Cape Town; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Remote work

Professional development budget

Bonuses based on performance

Job summary

Placements24 seeks an analytical SEM Specialist to drive paid search campaigns from a fully remote setup. You will manage Google Ads and Bing Ads, optimize bidding, and improve CPA/ROAS across budgets.

The role emphasizes keyword research, compelling ad copy, and careful ad extensions, with daily performance monitoring and regular reporting.

A quantitative background, 2–4 years of PPC experience, and the ability to work independently in a remote team are required to deliver strong ROI.

Qualifications

• Bachelor's degree or equivalent experience in a quantitative field.
• 2–4 years hands-on PPC campaign management experience.
• Proficiency with Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills to translate data into actions.

Responsibilities

• Develop and manage PPC campaigns across search engines and social platforms.
• Conduct keyword research, ad group structuring, and bid management.
• Write compelling ad copy and design extensions to improve CTR/CR.
• Monitor performance daily; analyze CPA, ROAS, CTR, and conversions.
• Perform A/B tests on ads, landing pages, and targeting.
• Generate regular performance reports with insights and recommendations.

Skills

PPC management

Google Ads

Bing Ads

Google Analytics

Keyword research

Bid management

A/B testing

Data interpretation

Campaign optimization

Education

Bachelor's degree in Marketing, Business or related quantitative field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 seeks an analytical SEM Specialist to drive paid search campaigns from a fully remote setup. You will manage Google Ads and Bing Ads, optimize bidding, and improve CPA/ROAS across budgets.

The role emphasizes keyword research, compelling ad copy, and careful ad extensions, with daily performance monitoring and regular reporting.

A quantitative background, 2–4 years of PPC experience, and the ability to work independently in a remote team are required to deliver strong ROI.