Growth SEM Specialist: Google & Bing Ads

Placements24; Soweto; On-site; ZAR 250,000 - 420,000; Full time

Benefits offered by this job

Competitive salary package

Career development opportunities

Certification support

Dynamic team in Soweto

Job summary

Placements24 is seeking a results-driven SEM Specialist to lead paid search initiatives from Soweto. You will manage Google Ads and Bing Ads campaigns, perform keyword research, write effective ad copy, and optimize bidding to maximize ROAS and CPA targets.

A data-driven mindset and strong analytical skills are essential to drive growth. The role requires collaboration with content and web teams, ongoing testing, and staying current with SEM trends.

Qualifications

• Proven experience as an SEM Specialist or in a similar paid search role.
• In-depth knowledge of Google Ads and Bing Ads, including campaign setup, management, and optimization.
• Strong understanding of keyword research tools and methodologies.
• Experience with ad copywriting and A/B testing for paid search.
• Proficiency in using Google Analytics and other web analytics platforms to track campaign performance.

Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct thorough keyword research and analysis to identify new opportunities and optimize existing campaigns.
• Write compelling and effective ad copy that drives click-through rates (CTR) and conversions.
• Manage campaign budgets and bid strategies to achieve target ROAS and CPA goals.
• Monitor campaign performance daily, identifying trends and optimization opportunities.
• Perform A/B testing on ad copy, landing pages, and targeting parameters.
• Analyze campaign data and provide regular reports with actionable insights and recommendations.
• Collaborate with content and web teams to improve landing page effectiveness.
• Stay up-to-date with SEM trends, algorithm updates, and best practices.
• Identify and test new SEM strategies and features to drive continuous improvement.

Skills

SEM specialist

Google Ads

Bing Ads

Keyword research

Bid management

Ad copywriting

Google Analytics

Data analysis

Reporting

Budget optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads platform

Bing Ads platform

Google Analytics

A/B testing tools

Job description

Placements24 is seeking a results-driven SEM Specialist to lead paid search initiatives from Soweto. You will manage Google Ads and Bing Ads campaigns, perform keyword research, write effective ad copy, and optimize bidding to maximize ROAS and CPA targets.

A data-driven mindset and strong analytical skills are essential to drive growth. The role requires collaboration with content and web teams, ongoing testing, and staying current with SEM trends.