Senior SEO Analyst - George

Placements24; George; On-site; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Salary + bonuses

Health & wellness benefits

Continuous learning & development

Collaborative culture

Job summary

Placements24 in George, Western Cape, seeks a Senior SEO Analyst to lead advanced search strategies, improve organic traffic, and boost online visibility across platforms.

You will conduct in-depth keyword research, perform technical audits, collaborate with content and development teams, and mentor junior team members in a dynamic e-commerce environment. This role offers exposure to cutting-edge SEO tools and data-driven decision making, with opportunities to influence strategic growth.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Statistics, or related field (Master's preferred).
• 5+ years of experience in Search Engine Optimization, focusing on technical SEO and analytics.
• Proven success in driving organic traffic growth and improving search rankings.
• Expertise with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz.
• Strong understanding of HTML, CSS, JavaScript and their impact on SEO.
• Excellent analytical, problem-solving, and reporting skills.
• Exceptional communication and collaboration abilities.
• Experience working with CMS platforms (e.g., WordPress, Shopify).

Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify strategic opportunities.
• Develop and implement comprehensive on-page and off-page SEO strategies.
• Perform technical SEO audits to identify and resolve website issues affecting search rankings.
• Monitor SEO performance metrics, analyze data, and generate detailed reports on progress and insights.
• Collaborate with content creators to ensure all content is optimized for search engines and target audiences.
• Work with development teams to implement technical SEO recommendations and ensure best practices are followed.
• Stay abreast of algorithm updates and SEO best practices, adapting strategies accordingly.
• Identify and execute link-building strategies to improve domain authority and search visibility.
• Manage and optimize local SEO efforts for the George region.
• Provide strategic guidance and mentorship to junior SEO team members.

Skills

SEO strategy

Analytical thinking

Team mentorship

Cross-functional collaboration

Education

Bachelor's degree in Marketing, CS, Stats

Master's degree preferred

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

HTML/CSS/JavaScript

Job description

About the Role

Our client, a leading e-commerce innovator based in scenic George , is seeking a highly skilled and analytical Senior SEO Analyst. This critical role will be responsible for developing and executing sophisticated search engine optimization strategies to drive significant organic traffic and enhance online visibility. You will be at the forefront of identifying and capitalizing on SEO opportunities, working closely with content, development, and marketing teams to ensure all digital initiatives are optimized for search engines. This is an exceptional opportunity to make a substantial impact within a forward-thinking company, contributing to its strategic growth and market leadership in the Western Cape . The ideal candidate possesses a deep technical understanding of SEO, a passion for data-driven decision-making, and a proven track record of achieving measurable results in competitive online environments. Join a company that values expertise, innovation, and a commitment to excellence.

Key Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify strategic opportunities.
• Develop and implement comprehensive on-page and off-page SEO strategies.
• Perform technical SEO audits to identify and resolve website issues affecting search rankings.
• Monitor SEO performance metrics, analyze data, and generate detailed reports on progress and key insights.
• Collaborate with content creators to ensure all content is optimized for search engines and target audiences.
• Work with development teams to implement technical SEO recommendations and ensure best practices are followed.
• Stay abreast of the latest algorithm updates and SEO best practices, adapting strategies accordingly.
• Identify and execute link-building strategies to improve domain authority and search visibility.
• Manage and optimize local SEO efforts for the George region.
• Provide strategic guidance and mentorship to junior SEO team members.

Requirements

• Bachelor's degree in Marketing, Computer Science, Statistics, or a related field; Master's degree preferred.
• 5+ years of experience in Search Engine Optimization, with a focus on technical SEO and analytics.
• Proven success in driving organic traffic growth and improving search rankings.
• Expertise with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of HTML, CSS, JavaScript, and their impact on SEO.
• Excellent analytical, problem-solving, and reporting skills.
• Exceptional communication and collaboration abilities.
• Experience working with CMS platforms (e.g., WordPress, Shopify).
• A strategic thinker with a passion for the evolving world of search.

Benefits

• Attractive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development.
• A collaborative and innovative work culture.
• Exposure to cutting-edge e-commerce technologies.
• Retirement savings plan options.
• Annual leave and company holidays.