Search Engine Optimization (SEO) Specialist - WhatJobs Direct (George)

Placements24; George; On-site; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Continuous learning opportunities

Supportive team culture

Job summary

Placements24 in George, Western Cape, is seeking a highly analytical SEO Specialist to enhance online visibility and drive organic traffic for tourism-focused websites. You will conduct audits, develop on-page and off-page plans, and stay ahead of algorithm updates in a fast-growing agency.

The ideal candidate has 3+ years of SEO experience, a solid grasp of SEO tools, and strong data-driven communication to translate findings into actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, CS, Statistics, or related field.
• 3+ years of SEO experience.
• Strong knowledge of SEO principles, techniques and best practices.
• Proficiency with key SEO tools listed above.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience in the tourism or travel industry is advantageous.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct thorough keyword research, competitor analysis, and market trend analysis.
• Perform on-page optimization, including content optimization, meta tag optimization, and internal linking strategies.
• Implement off-page SEO strategies, including link building and local SEO initiatives.
• Conduct technical SEO audits to identify and resolve issues related to website crawlability, indexability, and site speed.
• Monitor and analyze website performance using SEO tools and provide regular reports.
• Stay current with search engine algorithms, SEO best practices, and emerging trends.
• Collaborate with content creators and web developers to implement SEO recommendations.
• Identify opportunities for technical improvements to enhance UX and search engine visibility.

Skills

Analytical thinking

Problem solving

Data interpretation

Communication skills

Project management

Education

Bachelor's degree in Marketing, Computer Science, Statistics

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a rapidly growing digital agency with a strong presence in the tourism sector, is seeking a highly analytical and technically proficient Search Engine Optimization (SEO) Specialist to join their team in George, Western Cape . This role is critical for enhancing our client's online visibility and driving organic traffic to their portfolio of websites. You will be responsible for conducting in-depth SEO audits, developing strategic on-page and off-page optimization plans, and staying ahead of the curve with search engine algorithm updates. The ideal candidate will possess a strong understanding of SEO tools, a passion for data analysis, and the ability to translate complex technical findings into clear, actionable recommendations. This is an excellent opportunity to contribute to the success of businesses in the beautiful Western Cape region and grow your career in a challenging and rewarding environment.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct thorough keyword research, competitor analysis, and market trend analysis.
• Perform on-page optimization, including content optimization, meta tag optimization, and internal linking strategies.
• Implement off-page SEO strategies, including link building and local SEO initiatives.
• Conduct technical SEO audits to identify and resolve issues related to website crawlability, indexability, and site speed.
• Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Provide regular reports on SEO performance, including key metrics, insights, and recommendations.
• Stay current with search engine algorithms, SEO best practices, and emerging trends.
• Collaborate with content creators and web developers to implement SEO recommendations.
• Identify opportunities for technical improvements to enhance user experience and search engine visibility.

Requirements

• Bachelor's degree in Marketing, Computer Science, Statistics, or a related field.
• Proven experience (3+ years) as an SEO Specialist or in a similar digital marketing role with a focus on SEO.
• In-depth knowledge of SEO principles, techniques, and best practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights.
• Excellent understanding of technical SEO aspects, including site speed, mobile-friendliness, and schema markup.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO is a plus.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the tourism or travel industry is advantageous.

Benefits

Our client offers a competitive salary, excellent health and wellness benefits, opportunities for continuous learning, and a supportive team culture. You will work in a stimulating environment with the chance to make a real impact on client success in George . This role also offers significant professional development opportunities within the thriving digital marketing sector of the Western Cape .