Head of SEO

Placements24; Bloemfontein; Hybrid; ZAR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Private medical insurance

Retirement savings plan

Performance-based bonuses

Competitive salary

Job summary

Placements24 invites applications for a Head of SEO to spearhead the company's national SEO strategy in a fully remote setup. You will drive organic growth, oversee technical SEO, and guide cross-functional teams including content, development, and marketing.

The role requires 7+ years in SEO with leadership experience, deep technical SEO knowledge, and strong analytical skills. Join a remote-first organization committed to innovation and revenue growth across South Africa.

Qualifications

• Minimum 7 years in SEO with 3+ in leadership.
• Proven success in large-scale SEO growth.
• Deep technical SEO expertise and mobile-first indexing.
• Strong collaboration with content, dev, and marketing teams.
• Excellent communication and strategic planning skills.

Responsibilities

• Develop and implement long-term SEO strategy to grow organic visibility.
• Conduct technical audits, keyword research, and backlink analysis.
• Collaborate with developers to optimize site architecture and speed.
• Lead content teams to align SEO with user intent and business goals.
• Monitor performance with GA, GSC, SEMrush; report to leadership.
• Mentor and manage a team of SEO specialists; drive high performance.

Skills

SEO strategy

Leadership

Technical SEO

Analytics

Education

Bachelor's degree in Marketing, CS, or related

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a prominent national e-commerce platform, is seeking a highly strategic and experienced Head of SEO to lead their organic search initiatives. This is a fully remote position, offering an unparalleled opportunity to shape and execute the company's SEO strategy on a national scale. You will be responsible for driving significant increases in organic traffic, search engine rankings, and ultimately, online revenue. The ideal candidate will possess a deep, technical understanding of search engine algorithms, a proven track record of developing and implementing successful SEO strategies for large-scale websites, and exceptional leadership skills. You will work closely with content, development, and marketing teams to ensure SEO best practices are integrated across all digital touchpoints. This is a critical leadership role for a passionate SEO expert looking to make a substantial impact in a dynamic, remote-first organization.

Key Responsibilities

• Develop and implement a comprehensive, long-term SEO strategy to increase organic search visibility and traffic.
• Conduct in-depth technical SEO audits, keyword research, competitor analysis, and backlink analysis.
• Collaborate with the web development team to implement technical SEO recommendations and ensure site architecture is optimized.
• Work with the content team to develop SEO-driven content strategies that align with business objectives and user intent.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush.
• Stay ahead of algorithm updates and industry trends, adapting strategies accordingly.
• Manage and mentor a team of SEO specialists, fostering a high-performance culture.
• Report on SEO performance to senior management, providing clear insights and strategic recommendations.
• Ensure brand consistency and adherence to SEO best practices across all digital properties.

Requirements

• A minimum of 7 years of progressive experience in Search Engine Optimization (SEO), with at least 3 years in a leadership or management role.
• Proven success in developing and executing SEO strategies that have resulted in significant organic growth for large websites.
• Deep technical SEO expertise, including understanding of crawlability, indexability, site speed, schema markup, and mobile-first indexing.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of content marketing principles and how they integrate with SEO.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Computer Science, Business, or a related field.
• Experience managing SEO teams and collaborating with cross-functional departments.

Benefits

• This fully remote position offers a highly competitive salary, performance-based bonuses, and a comprehensive benefits package including private medical insurance and a generous retirement savings plan.
• Our client is committed to employee well-being and professional development, providing access to leading industry training and conferences.
• You will enjoy the flexibility of working from your preferred location within South Africa , contributing to a culture of innovation and collaboration within a distributed team.
• Opportunities for career advancement are abundant within this growing organization.
• Join us and lead the charge in organic search excellence from anywhere.