Search Engine Marketing (SEM) Specialist

Placements24; Cape Town; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Remote work

Professional development budget

Bonuses based on performance

Job summary

Placements24 seeks an analytical SEM Specialist to drive paid search campaigns from a fully remote setup. You will manage Google Ads and Bing Ads, optimize bidding, and improve CPA/ROAS across budgets.

The role emphasizes keyword research, compelling ad copy, and careful ad extensions, with daily performance monitoring and regular reporting.

A quantitative background, 2–4 years of PPC experience, and the ability to work independently in a remote team are required to deliver strong ROI.

Qualifications

• Bachelor's degree or equivalent experience in a quantitative field.
• 2–4 years hands-on PPC campaign management experience.
• Proficiency with Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills to translate data into actions.

Responsibilities

• Develop and manage PPC campaigns across search engines and social platforms.
• Conduct keyword research, ad group structuring, and bid management.
• Write compelling ad copy and design extensions to improve CTR/CR.
• Monitor performance daily; analyze CPA, ROAS, CTR, and conversions.
• Perform A/B tests on ads, landing pages, and targeting.
• Generate regular performance reports with insights and recommendations.

Skills

PPC management

Google Ads

Bing Ads

Google Analytics

Keyword research

Bid management

A/B testing

Data interpretation

Campaign optimization

Education

Bachelor's degree in Marketing, Business or related quantitative field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is seeking a skilled and analytical Search Engine Marketing (SEM) Specialist to join their fully remote team. This role is essential for driving targeted traffic and conversions through paid search channels. You will be responsible for creating, managing, and optimizing PPC campaigns on platforms like Google Ads and Bing Ads, ensuring maximum return on investment. This is an excellent opportunity for a performance-focused marketer to work from anywhere, applying their expertise to significant paid media budgets and contributing directly to the company's acquisition goals.

Key Responsibilities

• Develop, implement, and manage highly effective PPC campaigns across search engines (Google, Bing) and social media platforms.
• Conduct thorough keyword research, ad group structuring, and bid management to optimize campaign performance and efficiency.
• Write compelling ad copy and design effective ad extensions to improve click-through rates (CTR) and conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as CPA, ROAS, CTR, and conversion rates.
• Perform A/B testing on ad creative, landing pages, and targeting to continuously improve campaign results.
• Generate regular reports on campaign performance, providing insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field, or equivalent experience.
• 2-4 years of hands-on experience managing and optimizing PPC campaigns.
• Proficiency with Google Ads, Bing Ads, and familiarity with Google Analytics.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Experience with bid management platforms and keyword research tools.
• Demonstrated ability to work independently and manage multiple campaigns effectively in a fully remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Full-time, fully remote work arrangement, offering ultimate flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Budget for professional development, certifications, and online courses.
• A collaborative team environment that values data-driven strategies and continuous improvement.