Search Engine Marketing (SEM) Analyst

Placements24; Mossel Bay; On-site; ZAR 335,000 - 603,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Paid time off

Company holidays

Professional development opportunities

Collaborative team environment

Job summary

Placements24 in Mossel Bay is seeking a highly analytical SEM Analyst to develop, implement, and manage paid search campaigns across platforms like Google Ads and Bing Ads. You will handle budgets, keyword research, ad copy, bid management, and performance analysis.

The role requires 2+ years of paid search experience, a quantitative degree, and strong analytical skills to drive online lead generation in a coastal town setting.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years of experience managing paid search campaigns.
• Proficient with Google Ads and Bing Ads.
• Strong data analysis and interpretation.
• Experience with landing page optimization and bid strategies.

Responsibilities

• Develop and execute paid search strategies for Google Ads, Bing Ads, and other PPC platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to identify opportunities.
• Create, test, and optimize ad copy and landing pages to improve CTR and conversions.
• Manage campaign budgets, monitor spend, and allocate resources effectively.
• Analyze campaign performance data and report with actionable insights (CPA, ROAS, CPC).
• Stay updated on PPC trends and best practices.

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Search Engine Marketing (SEM) Analyst to join their marketing team in Mossel Bay . This role is focused on developing, implementing, and managing paid search campaigns across platforms like Google Ads and Bing Ads to drive qualified traffic and conversions. You will be responsible for budget management, keyword research, ad copy creation, bid optimization, and performance analysis. This is an excellent opportunity for a data-driven marketer to make a significant impact on online lead generation and customer acquisition in a beautiful coastal town.

Key Responsibilities

• Develop and execute comprehensive paid search strategies for Google Ads, Bing Ads, and other relevant PPC platforms.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to identify new opportunities.
• Create, test, and optimize ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
• Manage campaign budgets effectively, monitor spend, and ensure optimal allocation of resources.
• Analyze campaign performance data, track key metrics (e.g., CPA, ROAS, CPC), and provide detailed reports with actionable insights.
• Stay abreast of the latest trends and best practices in PPC advertising and search engine marketing.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• 2+ years of experience managing successful paid search campaigns.
• Proven proficiency with Google Ads, Bing Ads, and associated analytics platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Excellent knowledge of keyword research tools and bid management strategies.
• Detail-oriented with strong organizational and project management skills.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive medical and dental coverage.
• Paid time off and company holidays.
• Professional development opportunities and training in Mossel Bay .
• A collaborative team environment focused on driving measurable results.