Paid Search (PPC) Specialist

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Bonuses

Remote work

Professional development

Health and wellness benefits

Flexible schedule

Job summary

Placements24 is seeking a highly analytical Paid Search (PPC) Specialist to join its marketing team in a fully remote role. You will plan, execute and optimize campaigns across Google Ads, Bing Ads, and other networks to drive targeted traffic and improve ROI.

You will conduct keyword research, segment audiences, manage bids, and craft ad copy with landing pages that boost CTR and conversions. A data-driven approach will guide daily performance reviews, budget allocations, and optimization

Qualifications

• Proven experience in PPC with budget management.
• Demonstrated success in optimizing paid search campaigns.
• Proficiency with Google Ads, Bing Ads and other PPC platforms.
• Strong knowledge of keyword research, bid management and ad copy best practices.
• Experience with Google Analytics to track performance and conversions.
• Excellent analytical skills for data-driven decisions.

Responsibilities

• Plan, execute and manage paid search campaigns on Google Ads, Bing Ads, and other networks.
• Research keywords, segment audiences, and manage bids to hit target CPA/ROAS.
• Develop compelling ad copy and landing page recommendations to improve CTR and conversions.
• Monitor performance daily and analyze data to identify trends and opportunities.
• Allocate advertising budgets effectively across campaigns and platforms.
• Stay updated on industry trends and new features to maintain competitiveness.

Skills

PPC expertise

Budget management

Google Ads

Bing Ads

Keyword research

Bid management

Ad copy optimization

Web analytics

Data-driven decisions

Tools

Google Analytics

Google Ads

Bing Ads

Job description

About the Role

Our client is seeking a highly analytical and results-driven Paid Search (PPC) Specialist to join their dynamic marketing team. This role will focus on managing and optimizing paid advertising campaigns across various platforms to drive targeted traffic and achieve key business objectives. You will be responsible for developing campaign strategies, managing budgets, monitoring performance, and implementing A/B tests to continuously improve ROI. This is an excellent opportunity for a PPC expert who is passionate about delivering measurable results and working in a flexible, remote-first environment .

Key Responsibilities

• Plan, execute, and manage paid search campaigns on platforms such as Google Ads, Bing Ads, and other relevant networks.
• Conduct thorough keyword research, audience segmentation, and bid management to optimize campaign performance and achieve target CPA/ROAS.
• Develop compelling ad copy and landing page recommendations to improve click-through rates and conversion rates.
• Monitor campaign performance daily, analyzing data to identify trends, opportunities, and areas for improvement.
• Manage and allocate advertising budgets effectively across various campaigns and platforms.
• Stay current with industry trends, algorithm updates, and new advertising features to ensure campaigns remain competitive and effective.

Requirements

• Proven experience as a PPC Specialist or similar digital advertising role.
• Demonstrable success in managing and optimizing paid search campaigns with significant budgets.
• Proficiency with Google Ads, Bing Ads, and other PPC advertising platforms.
• Strong understanding of keyword research tools, bid management strategies, and ad copy best practices.
• Experience with website analytics tools (e.g., Google Analytics) to track campaign performance and conversions.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.

Benefits

• Competitive salary with performance-based bonuses.
• Fully remote position offering flexibility and work-life balance.
• Professional development opportunities and training resources.
• Comprehensive health, dental, and vision insurance.
• A collaborative online environment focused on achieving shared marketing goals.