Search Engine Marketing (SEM) Specialist

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary Bonus potential

Hybrid work model

Health & retirement benefits

Conferences & training

Job summary

Placements24 in Bloemfontein is seeking a performance-driven SEM Specialist to develop and manage paid search campaigns across Google Ads, Bing Ads, and other platforms. You will leverage keyword research, bid management, and compelling ad copy to drive qualified traffic and ROI.

The role requires hands-on PPC experience, strong analytics with Google Analytics, and reporting excellence. You will monitor campaigns daily, optimize budgets and bids, and stay current with SEM best practices in a

Qualifications

• 2+ years of PPC campaign management.
• Experience with Google Ads and Bing Ads.
• Strong analytical skills and GA proficiency.
• Excellent written reporting and ad copy skills.

Responsibilities

• Plan and manage PPC campaigns on Google Ads, Bing Ads, and other platforms.
• Perform keyword research, competitor analysis, and audience targeting.
• Create ad copy and landing page strategies to boost conversions.
• Monitor performance, adjust bids and budgets to meet KPIs.
• Analyze data and provide actionable insights and future strategies.
• Stay up-to-date with SEM best practices.

Skills

PPC management

ROI optimization

Data analysis

Ad copywriting

Campaign optimization

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is seeking a performance-driven Search Engine Marketing (SEM) Specialist to join their dynamic marketing team in Bloemfontein. This role will be instrumental in developing and managing paid search campaigns across platforms like Google Ads and Bing Ads to drive qualified traffic and achieve specific marketing objectives. You will leverage your expertise in keyword research, bid management, and ad copywriting to optimize campaign performance and maximize ROI. This is an excellent opportunity for a data-savvy marketer to make a significant impact in a key growth area for the company, working within a supportive environment that values continuous learning and measurable results.

Key Responsibilities

• Plan, implement, and manage pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify new campaign opportunities.
• Develop compelling ad copy and landing page strategies to improve conversion rates.
• Monitor campaign performance daily, optimizing bids, budgets, and targeting to achieve KPIs.
• Analyze campaign data to provide insights and recommendations for improvement and future strategies.
• Stay up-to-date with the latest trends and best practices in SEM and paid search advertising.

Requirements

• Minimum 2 years of hands-on experience managing successful PPC campaigns.
• Proven ability to manage significant ad spend and achieve positive ROI.
• Expertise in Google Ads and Bing Ads platforms, including keyword research tools.
• Strong analytical skills and proficiency in using Google Analytics to track campaign performance.
• Excellent written communication skills for ad copywriting and reporting.

Benefits

• Competitive salary with performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to manage significant advertising budgets and impact business growth.
• Comprehensive health and retirement benefits.
• Access to industry conferences and training to enhance SEM expertise.