Paid Search Specialist (PPC)

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote position

Remote-friendly team

Competitive compensation

Professional training & certifications

Health insurance

Job summary

Placements24 is seeking a highly analytical Paid Search Specialist (PPC) to manage and optimize PPC campaigns across Google Ads and Bing Ads in a fully remote capacity. The role focuses on driving targeted traffic, high-quality leads, and maximum ROAS through strategic budgeting and ongoing optimization.

The ideal candidate will have 3+ years of PPC experience, strong analytical skills, and proficiency with Google Ads, Bing Ads, and Google Analytics, plus experience with conversion tracking and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum of 3 years of proven experience managing successful PPC campaigns, preferably with significant budgets.
• Expertise with Google Ads and Bing Ads, and proficiency in their management platforms.
• Strong analytical skills with the ability to interpret campaign data into actionable insights.
• Experience with Google Analytics and other web analytics tools.
• Excellent understanding of conversion tracking, remarketing, and audience segmentation strategies.
• Ability to work independently and collaboratively in a remote setting.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
• Manage and optimize daily, weekly, and monthly ad budgets to achieve ROAS and CPL targets.
• Create compelling ad copy and landing page recommendations to improve CTR and conversions.
• Continuously monitor campaign performance, analyze data, and identify optimization opportunities via A/B testing and bid adjustments.
• Generate regular performance reports detailing results, insights, and strategic recommendations.
• Stay current with trends and best practices in paid search marketing and digital advertising.

Skills

Analytical skills

Budget management

Keyword research

Education

Bachelor's degree in Marketing, Business, Economics or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Paid Search Specialist (PPC) to manage and optimize their pay-per-click advertising campaigns in a fully remote capacity. This role is vital for driving targeted traffic and generating high-quality leads through platforms like Google Ads and Bing Ads. You will be responsible for campaign strategy, execution, budget management, performance analysis, and continuous optimization to ensure maximum return on ad spend (ROAS). If you have a deep understanding of PPC strategies and a passion for data-driven marketing, this remote opportunity is ideal for you.

Key Responsibilities

• Develop, implement, and manage comprehensive PPC campaigns across Google Ads, Bing Ads, and other relevant search platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
• Manage and optimize daily, weekly, and monthly ad budgets to achieve ROAS and CPL targets.
• Create compelling ad copy and landing page recommendations to improve click-through rates (CTR) and conversion rates.
• Continuously monitor campaign performance, analyze data, and identify opportunities for optimization through A/B testing and bid adjustments.
• Generate regular performance reports detailing campaign results, insights, and strategic recommendations.
• Stay current with the latest trends and best practices in paid search marketing and digital advertising.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 3 years of proven experience managing successful PPC campaigns, preferably with significant budgets.
• Expertise with Google Ads, Bing Ads, and proficiency in using their respective management platforms.
• Strong analytical skills with the ability to interpret campaign data and translate it into actionable insights.
• Experience with Google Analytics and other web analytics tools.
• Excellent understanding of conversion tracking, remarketing, and audience segmentation strategies.
• Ability to work independently and collaboratively in a remote setting.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote position offering work-life balance and location independence.
• Comprehensive health, dental, and vision insurance.
• Access to industry-leading training and certification programs in paid media.
• A dynamic and supportive remote team environment focused on data-driven success.