PPC Specialist

Placements24; Benoni; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Health, dental, and vision insurance

Professional development opportunities

Supportive remote team culture

Job summary

Placements24 is seeking a results-driven PPC Specialist to join its marketing team in a fully remote role. You will plan, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms to drive qualified traffic and conversions.

Ideal candidates have proven PPC experience, strong analytical skills, and the ability to manage budgets and achieve solid ROI. Certifications such as Google Ads are a plus, and a proactive, data-driven mindset is essential for success in this

Qualifications

• Proven experience as a PPC Specialist or similar paid media role.
• Certifications (e.g., Google Ads) are a plus.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social platforms.
• Conduct keyword research, audience targeting, and bid management to improve ROI.
• Create compelling ad copy and creatives to drive engagement and conversions.
• Monitor metrics daily and adjust campaigns based on data.
• Manage budgets and optimize spend across campaigns.

Skills

PPC management

Analytical mindset

Budget optimization

Performance tracking

Tools

Google Ads

Bing Ads

Facebook Ads Manager

LinkedIn Ads

Analytics tools

Job description

About the Role

Our client is seeking a results-driven PPC Specialist to join their marketing team. This role is entirely remote, providing the flexibility to work from home while managing and optimizing paid advertising campaigns. You will be responsible for developing, implementing, and managing pay-per-click (PPC) strategies across various platforms like Google Ads and social media to drive qualified traffic and conversions. This position is ideal for an analytical marketer who excels at managing budgets, optimizing ad spend, and achieving a strong return on investment through strategic paid media efforts in a fully remote setting.

Key Responsibilities

• Develop, implement, and manage effective PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms.
• Conduct keyword research, audience targeting, and bid management to optimize campaign performance and maximize ROI.
• Create compelling ad copy and design visually appealing ad creatives to drive engagement and conversions.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, Conversion Rate), and make data-driven adjustments.
• Manage advertising budgets effectively, ensuring optimal allocation of spend across campaigns and platforms.
• Stay up-to-date with the latest PPC trends, tools, and best practices to continuously improve campaign strategies.

Requirements

• Proven experience as a PPC Specialist or similar paid media role.
• Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Strong understanding of PPC principles, bidding strategies, and campaign optimization techniques.
• Proficiency in using analytics tools to track campaign performance and derive insights.
• Excellent analytical and problem-solving skills.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work environment with flexible scheduling options.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and advanced training in paid media.
• A supportive and results-oriented remote team culture.