Pay-Per-Click (PPC) Advertising Specialist

Placements24; Randburg; Hybrid; ZAR 335,000 - 614,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Fully remote

Health insurance

Paid time off

Job summary

Placements24 is seeking a results-driven PPC Advertising Specialist to manage and optimize paid search campaigns remotely, driving qualified traffic and conversions on Google Ads and Bing Ads through keyword research, bid management, ad copywriting, and landing page optimization.

You will analyze performance data, identify trends, and collaborate with content and design teams to improve landing pages and promotional materials, staying current with PPC trends to maximize ROAS.

Qualifications

• Proven experience as a PPC Specialist or similar digital advertising role.
• Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
• Strong understanding of keyword research, bid management, and campaign optimization techniques.
• Proficiency with analytics tools such as Google Analytics to track campaign performance and conversions.

Responsibilities

• Develop, implement, and manage highly effective PPC campaigns across search engines (Google Ads, Bing Ads) and social media platforms.
• Conduct thorough keyword research, competitor analysis, and audience targeting for campaign optimization.
• Create compelling ad copy and ad extensions to improve click-through rates (CTR).
• Manage bid strategies and budgets to achieve target ROAS and key performance indicators.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Collaborate with content and design teams to create effective landing pages and promotional materials.
• Stay current with industry trends, platform updates, and emerging PPC strategies.

Job description

About the Role

Our client is seeking a results-driven Pay-Per-Click (PPC) Advertising Specialist to manage and optimize their paid search campaigns remotely. This role is crucial for driving qualified traffic and conversions through strategic campaign management on platforms like Google Ads and Bing Ads. You will be responsible for keyword research, bid management, ad copywriting, landing page optimization, and performance analysis. The ideal candidate is analytical, creative, and possesses a deep understanding of paid search marketing principles to maximize return on ad spend (ROAS).

Key Responsibilities

• Develop, implement, and manage highly effective PPC campaigns across search engines (Google Ads, Bing Ads) and social media platforms.
• Conduct thorough keyword research, competitor analysis, and audience targeting for campaign optimization.
• Create compelling ad copy and ad extensions to improve click-through rates (CTR).
• Manage bid strategies and budgets to achieve target ROAS and key performance indicators.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Collaborate with content and design teams to create effective landing pages and promotional materials.
• Stay current with industry trends, platform updates, and emerging PPC strategies.

Requirements

• Proven experience as a PPC Specialist or similar digital advertising role.
• Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
• Strong understanding of keyword research, bid management, and campaign optimization techniques.
• Proficiency with analytics tools such as Google Analytics to track campaign performance and conversions.
• Excellent analytical, problem-solving, and quantitative skills.
• Ability to manage multiple campaigns and priorities effectively in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering significant flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional growth and development in digital advertising.