About the Role
Our client, a dynamic and expanding hospitality group with a significant presence in Klerksdorp, North West, is seeking a results-driven Sales and Marketing Executive. This role is pivotal in developing and executing strategic sales and marketing initiatives to drive occupancy, revenue, and brand awareness for their properties in the North West region. The ideal candidate will possess a deep understanding of the hospitality market, creative marketing strategies, and a proven ability to build strong client relationships. This position requires a blend of on-site client engagement and office-based strategic planning, offering a flexible hybrid work model. It's an excellent opportunity for a motivated sales professional to make a substantial impact on the growth and success of our client's portfolio.
Key Responsibilities
- Develop and implement comprehensive sales and marketing plans to achieve revenue targets.
- Identify and pursue new business opportunities, including corporate accounts, group bookings, and event sales.
- Build and maintain strong relationships with key clients, travel agents, and corporate partners.
- Manage the hotel's online presence, including social media, website content, and online travel agencies (OTAs).
- Develop and execute digital marketing campaigns, including SEO, SEM, and email marketing.
- Monitor market trends, competitor activities, and customer feedback to identify opportunities and challenges.
- Create promotional materials, presentations, and sales collateral.
- Attend industry trade shows, networking events, and client meetings.
- Collaborate with the operations and revenue management teams to ensure aligned strategies.
- Track and report on sales performance, marketing campaign effectiveness, and ROI.
Requirements
- A minimum of 4 years of experience in sales and marketing, preferably within the hospitality or tourism industry.
- Proven track record of achieving sales targets and driving revenue growth.
- Strong understanding of digital marketing principles and social media management.
- Excellent negotiation, communication, and presentation skills.
- Proficiency in CRM software and sales management tools.
- Ability to develop and execute creative marketing strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- Strong networking and relationship-building skills.
- Valid driver's license and willingness to travel within the Klerksdorp area and beyond.
- Adaptability to work effectively both remotely and on-site.
Benefits
- Competitive salary with attractive commission and bonus structures.
- Comprehensive health and retirement benefits package.
- Opportunities for professional development and training in sales and marketing.
- Travel allowances and expenses covered.
- Employee discounts on hotel stays and services.
- A dynamic and collaborative work environment contributing to the growth in North West.