About the Role
Our client, a prominent hotel situated in the bustling area of Benoni, Gauteng , is seeking a results-driven and strategic Sales & Marketing Manager to spearhead their commercial efforts. This hybrid role requires a blend of on-site client engagement and remote strategic planning to drive room bookings, event sales, and overall revenue growth. You will be responsible for developing and executing comprehensive sales and marketing strategies, managing the sales team, building strong relationships with corporate clients and travel agents, and overseeing digital marketing initiatives. The ideal candidate possesses a deep understanding of the hospitality market, excellent negotiation skills, and a creative approach to promoting hotel services.
Joining our dynamic team in Benoni offers a unique opportunity to contribute to the success of a well-established hotel and to play a key role in its continued growth within the competitive Gauteng tourism landscape. This is an exciting chance to lead sales and marketing initiatives with flexibility.
Key Responsibilities
- Develop and implement annual sales and marketing plans to achieve revenue targets for rooms, F&B, and events.
- Lead, train, and motivate the sales and marketing team to achieve individual and team goals.
- Identify and pursue new business opportunities, including corporate accounts, MICE (Meetings, Incentives, Conferences, and Exhibitions), and leisure segments.
- Build and maintain strong relationships with key clients, travel agents, and industry partners.
- Oversee the hotel's online presence, including website content, social media, and online travel agencies (OTAs).
- Develop and manage the hotel's marketing budget, ensuring optimal return on investment.
- Analyze market trends, competitor activities, and customer feedback to inform sales and marketing strategies.
- Create and implement promotional campaigns, packages, and special offers.
- Collaborate with other hotel departments, particularly operations and F&B, to ensure seamless service delivery for clients.
- Prepare regular sales and marketing performance reports for senior management.
- Represent the hotel at industry events and trade shows.
Requirements
- Minimum of 5 years of experience in hotel sales and marketing, with at least 2 years in a management role.
- Proven track record of achieving sales targets and driving revenue growth in the hospitality sector.
- Excellent understanding of hotel operations and the various market segments.
- Strong negotiation, communication, and presentation skills.
- Proficiency in hotel sales and marketing software, CRM systems, and digital marketing tools.
- Strategic thinking and strong analytical capabilities.
- Ability to work effectively in a hybrid work environment, balancing on-site and remote responsibilities.
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
- Experience with the Benoni market or surrounding areas is advantageous.
- A proactive and driven personality with a passion for sales and customer engagement.
Benefits
- Competitive salary package with attractive commission/bonus structure.
- Opportunity to lead sales and marketing for a reputable hotel in Benoni .
- Flexible hybrid working arrangement.
- Professional development and training opportunities.
- Access to hotel amenities and services.
- Dynamic work environment with a supportive team.
- Potential for career advancement within the group.