Sales and Marketing Manager

Placements24; Polokwane; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 seeks a driven Sales and Marketing Manager for a luxury hotel in Polokwane, Limpopo. The role focuses on developing and executing strategies to boost occupancy, revenue, and brand awareness for the hotel.

You will identify new business opportunities, build relationships with corporate clients, travel agents, and tour operators, and lead all marketing initiatives including digital campaigns and PR. Travel for sales activities is expected.

Qualifications

• Minimum 5 years in hotel sales and marketing, with 2+ years in a management role.
• Proven track record of meeting sales targets and revenue growth.
• Strong hospitality market knowledge and sales strategies.
• Excellent negotiation, communication, and presentation skills.
• Experience with digital marketing tools, social platforms, and CRM systems.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field.
• Willingness to travel for sales activities and industry events.
• Based in or willing to relocate to Polokwane, Limpopo.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue targets.
• Identify and pursue new business opportunities with corporate clients, MICE, and leisure segments.
• Build and maintain relationships with travel agents, tour operators, and corporate accounts.
• Manage the hotel's marketing budget and ensure effective resource allocation.
• Oversee all marketing activities including digital marketing, social media, content creation, and advertising.
• Develop promotional campaigns and packages.
• Represent the hotel at trade shows, industry events, and client presentations.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Collaborate with other hotel departments to ensure seamless service delivery and guest satisfaction.
• Analyze sales performance and market data to inform future strategies.

Skills

Sales

Marketing

Negotiation

Communication

Presentation

CRM

Digital marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Hospitality Management

Tools

CRM platforms

Social media tools

Google Analytics

Job description

About the Role

Our client, a luxurious hotel situated in Polokwane, Limpopo, is seeking a driven and results-oriented Sales and Marketing Manager. This role is pivotal in developing and executing strategies to drive occupancy, revenue, and brand awareness for the hotel. The Sales and Marketing Manager will be responsible for identifying new business opportunities, building strong relationships with corporate clients, travel agents, and tour operators, and overseeing all marketing initiatives, including digital marketing, advertising, and public relations. The ideal candidate will have a proven track record in hotel sales and marketing, excellent negotiation skills, and a passion for promoting the unique offerings of Polokwane's premier accommodation. You will be instrumental in positioning the hotel as a top choice for both leisure and business travelers.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve revenue targets.
• Identify and pursue new business opportunities with corporate clients, MICE (Meetings, Incentives, Conferences, Exhibitions), and leisure segments.
• Build and maintain strong relationships with key stakeholders, including travel agents, tour operators, and corporate accounts.
• Manage the hotel's marketing budget and ensure effective allocation of resources.
• Oversee all marketing activities, including digital marketing, social media, content creation, and advertising.
• Develop and execute promotional campaigns and packages.
• Represent the hotel at trade shows, industry events, and client presentations.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Collaborate with other hotel departments to ensure seamless service delivery and guest satisfaction.
• Analyze sales performance and market data to inform future strategies.

Requirements

• A minimum of 5 years of experience in hotel sales and marketing, with at least 2 years in a management role.
• Proven success in achieving sales targets and driving revenue growth.
• Strong understanding of the hospitality market and sales strategies.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in digital marketing tools, social media platforms, and CRM systems.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Ability to build and maintain strong client relationships.
• Creative thinking and a proactive approach to business development.
• Must be able to travel as required for sales activities and industry events.
• Based in or willing to relocate to Polokwane, Limpopo.

Benefits

• Our client offers a competitive salary package, performance-based bonuses, comprehensive medical aid, opportunities for career advancement, and exposure to exciting marketing campaigns.