Hotel Marketing Manager

Placements24; Klerksdorp; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Hybrid role

Professional development opportunities

Job summary

Placements24 is seeking a Hotel Marketing Manager to lead marketing strategies for properties in Klerksdorp, North West. You will develop and execute integrated plans to boost brand visibility, drive bookings and increase revenue across digital and traditional channels.

The ideal candidate has 4+ years in hospitality marketing, with proven SEO/SEM, social media, content and email marketing skills. This hybrid role requires occasional travel to properties in the North West and collaboration with

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 4 years in marketing with hospitality focus.
• Proven digital marketing campaign experience.
• Strong SEO, SEM, social media, content and email marketing skills.
• Excellent copywriting, communication, and presentation abilities.
• Experience with marketing analytics tools (e.g., Google Analytics) and CRM.
• Ability to work in a hybrid environment and travel occasionally to Klerksdorp.

Responsibilities

• Develop and implement integrated marketing plans across digital, social media, email, and print.
• Manage the hotel's online presence including website content, social media profiles, and OTAs.
• Create engaging marketing content, including website copy, blog posts, social media updates, and promotional materials.
• Oversee digital advertising campaigns, including SEM, social media advertising, and display advertising.
• Analyze marketing performance data and provide regular reports on campaign effectiveness and ROI.
• Collaborate with sales, revenue management, and operations teams to align marketing efforts with business objectives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Identify and pursue new marketing opportunities and partnerships.
• Stay informed about industry trends, competitor activities, and customer insights.

Skills

Digital marketing

SEO/SEM

Social media

Content marketing

Email marketing

Copywriting

Analytics tools

CRM systems

Graphic design tools

Team collaboration

Hybrid work

Travel to properties

Education

Bachelor's degree in Marketing/ Communications/ Business Administration

Tools

Google Analytics

CRM software

Graphic design tools

Job description

About the Role

Our client is seeking a creative and results-driven Hotel Marketing Manager to lead marketing efforts for their properties in the Klerksdorp, North West region. This role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive bookings, and increase revenue. The ideal candidate will have a strong understanding of digital marketing, social media, content creation, and traditional marketing channels within the hospitality sector. This is a hybrid role, requiring collaboration with on-site teams while also allowing for remote strategic planning and campaign management.

Key Responsibilities

• Develop and implement integrated marketing plans across various channels, including digital, social media, email, and print.
• Manage the hotel's online presence, including website content, social media profiles, and online travel agencies (OTAs).
• Create engaging marketing content, including website copy, blog posts, social media updates, and promotional materials.
• Oversee digital advertising campaigns, including SEM, social media advertising, and display advertising.
• Analyze marketing performance data and provide regular reports on campaign effectiveness and ROI.
• Collaborate with sales, revenue management, and operations teams to align marketing efforts with business objectives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Identify and pursue new marketing opportunities and partnerships.
• Stay informed about industry trends, competitor activities, and customer insights.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing, with a significant portion in the hospitality industry.
• Proven experience in developing and executing successful marketing campaigns, particularly digital ones.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent copywriting, communication, and presentation skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Ability to work effectively in a hybrid environment, balancing remote work with on-site requirements.
• Creative thinking and strong analytical skills.
• Experience with graphic design tools is a plus.
• Must be able to travel occasionally to properties in Klerksdorp, North West.

Benefits

• Our client offers a competitive salary, performance bonuses, and a comprehensive benefits package.
• This hybrid role provides flexibility and the opportunity to make a significant impact on brand growth in the North West region.
• Employees benefit from professional development opportunities and a collaborative work environment.