Senior Digital Content Strategist

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive compensation package

Fully remote work environment

Health, dental, and vision insurance

Retirement savings plan with employer"

Professional development & conferences

State-of-the-art collaboration tools

Job summary

Placements24 is seeking a Senior Digital Content Strategist to lead our remote content programs across social, web, and email channels. You will shape voice, oversee strategy, and drive engagement for a dynamic arts and entertainment brand from your home office.

You will collaborate with marketing, design, and product teams, analyze performance with Google Analytics, and mentor junior content creators while staying ahead of digital trends.

Qualifications

• 5+ years in digital content strategy, marketing or related field within arts/entertainment.
• Data-driven content strategies with measurable results.
• Experience with CMS and digital marketing tools.

Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing objectives and brand guidelines.
• Oversee creation, curation, and distribution of content across social media, websites, blogs, and email campaigns.
• Analyze content performance metrics using tools like Google Analytics and social insights to identify trends and ROI.
• Collaborate with marketing, design, and product teams to ensure content consistency and effectiveness.
• Manage content calendars, editorial workflows, and moderation processes to maintain quality.
• Stay updated on digital trends, platform changes, and competitor activity to adapt strategies.
• Guide junior content creators and provide feedback to align with strategic goals.
• Conduct audience research and develop user personas for content targeting.

Skills

Content strategy

Content marketing

CMS proficiency

SEO & analytics

Editorial leadership

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

CMS

SEO tools

Analytics software

Job description

About the Role

Our client, a dynamic force in the digital arts and entertainment landscape, is seeking an exceptional Senior Digital Content Strategist to join their fully remote team. This pivotal role is designed for a visionary individual who can shape and execute innovative content strategies that resonate with diverse audiences and drive engagement across multiple platforms. You will be instrumental in defining the voice and narrative of our client's digital presence, ensuring a cohesive and compelling brand experience. This is a unique opportunity to leverage your expertise in a role that offers significant autonomy and the chance to make a tangible impact from your home office, wherever it may be located. We are committed to fostering a collaborative and supportive remote work environment where creativity thrives and contributions are recognized.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing objectives and brand guidelines.
• Oversee the creation, curation, and distribution of engaging content across various digital channels, including social media, websites, blogs, and email campaigns.
• Analyze content performance metrics using tools like Google Analytics and social media insights to identify trends, optimize strategies, and report on ROI.
• Collaborate with cross-functional teams, including marketing, design, and product development, to ensure content consistency and effectiveness.
• Manage content calendars, editorial workflows, and content moderation processes to maintain high-quality standards.
• Stay abreast of emerging digital trends, platform updates, and competitor activities to proactively adapt strategies.
• Guide junior content creators and provide constructive feedback to ensure alignment with strategic goals.
• Conduct audience research and develop user personas to inform content creation and targeting.

Requirements

• Proven experience (5+ years) in digital content strategy, content marketing, or a related field within the arts or entertainment industry.
• Demonstrated success in developing and executing data-driven content strategies that achieve measurable results.
• Expertise in content management systems (CMS) and digital marketing tools (e.g., SEO platforms, social media management tools, analytics software).
• Exceptional writing, editing, and communication skills with a keen eye for detail and brand voice.
• Strong understanding of SEO best practices and their application to content creation.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a relevant field; Master's degree is a plus.
• Portfolio showcasing successful content campaigns and strategic initiatives is required.

Benefits

• Our client offers a competitive compensation package, including a generous annual salary and performance-based bonuses.
• As a fully remote employee, you will enjoy the flexibility of working from home, allowing for a superior work-life balance.
• We provide comprehensive health, dental, and vision insurance, along with a retirement savings plan with employer matching.
• Opportunities for continuous professional development, including access to online courses and industry conferences, are readily available.
• You will also have access to state-of-the‑art collaboration tools and a supportive team culture that values innovation and mutual respect.

This is an exciting chance to grow your career in a leading arts and entertainment organization without the constraints of a traditional office setting.