Remote Content Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary and performance‑drn

Bonuses

Access to online learning

Home office setup allowance

Collaborative virtual team environment

Contribute to impactful digital Narrat

Job summary

WhatJobs Direct is seeking a remote Content Marketing Strategist to join its distributed team. You will design and execute a data-driven content plan to boost engagement, brand awareness, and lead generation from a home office.

The role emphasizes storytelling, SEO, CMS work, and collaboration with marketing, sales, and product teams. Remote-first culture values clear communication, autonomy, and ongoing learning.

Qualifications

• Bachelor's degree in Marketing, Journalism, English, Communications, or related field.
• Minimum 4 years of proven experience in content marketing, content strategy, or copywriting, preferably remote.
• Demonstrated success in developing content strategies that drive measurable results.
• Strong writing, editing, and proofreading skills with a diverse portfolio.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and audience needs.
• Create and manage an editorial calendar for timely content delivery across channels.
• Write, edit, and proofread engaging content including blog posts, articles, website copy, social posts, case studies, white papers, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for organic reach.
• Collaborate with marketing, sales, product, and external freelancers to produce diverse content.
• Monitor content performance with analytics, generate reports, and provide strategic recommendations.
• Manage social media distribution and community engagement initiatives.
• Stay current with industry trends and best practices in content marketing and SEO.
• Ensure brand consistency in tone, voice, and visual identity.

Skills

Strong writing

SEO proficiency

CMS experience

Analytics mindset

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

SEMrush/Ahrefs

Job description

About the Role

Our client, WhatJobs Direct, is revolutionizing the way businesses connect with their audiences and is seeking a highly skilled and creative Remote Content Marketing Strategist to join their distributed team. This is a unique opportunity to shape and execute a content strategy that drives engagement, brand awareness, and lead generation for a globally recognized company, all from the comfort of your home office. As a remote-first organization, we prioritize clear communication, autonomy, and the well-being of our team members. You will be responsible for developing and overseeing a compelling content calendar, ensuring that all content aligns with our brand voice and marketing objectives. The ideal candidate is a natural storyteller with a data-driven mindset and a passion for creating valuable, relevant, and consistent content across various digital platforms. Your expertise will be crucial in establishing our client as a thought leader in their industry.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create and manage an editorial calendar, ensuring timely delivery of high-quality content across all channels.
• Write, edit, and proofread engaging content, including blog posts, articles, website copy, social media updates, case studies, white papers, and video scripts.
• Conduct keyword research and SEO analysis to optimize content for search engines and maximize organic reach.
• Collaborate with internal teams (marketing, sales, product) and external freelancers to produce diverse and impactful content.
• Monitor content performance using analytics tools, generating reports on key metrics (traffic, engagement, conversions) and providing strategic recommendations.
• Manage social media content distribution and community engagement initiatives.
• Stay current with industry trends, emerging content formats, and best practices in content marketing and SEO.
• Ensure brand consistency in tone, voice, and visual identity across all content outputs.

Requirements

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• Minimum of 4 years of proven experience in content marketing, content strategy, or copywriting, preferably in a remote setting.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing diverse content types.
• Proficiency in SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Experience with content management systems (CMS) like WordPress and analytics platforms (e.g., Google Analytics).
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously in a remote environment.
• Strong communication and collaboration skills, adept at working with cross-functional teams virtually.
• Creative thinking and a passion for storytelling.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Opportunity to shape content strategy for a leading company.
• Access to online learning and professional development resources.
• Allowance for home office setup and continuous learning.
• Collaborative and supportive virtual team environment.
• Contribute to impactful digital narratives from anywhere in the world.