Remote Senior Content Strategist

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Health insurance

Retirement plan

Paid time off

Professional development

Conference access

Job summary

Placements24 is partnering with a forward-thinking media company to recruit a Remote Senior Content Strategist. The role drives content strategy across web, social, email, and video, collaborating with distributed teams to align with marketing goals.

You will lead audience research, calendars, and editorial guidelines, mentor junior staff, and optimize content ROI while staying ahead of industry trends in a remote-first, global environment.

Qualifications

• Master's degree required (Marketing/Communications/Journalism/English)
• 7+ years in content strategy/digital marketing with a digital focus
• Proven track record developing and executing successful content strategies
• Expertise in SEO, SEM, social media marketing, email marketing, and CMS
• Strong analytical skills and ability to derive actionable insights
• Excellent project management, organizational, and communication skills
• Experience working in remote/distributed teams is essential
• Proficiency in content optimization tools and analytics platforms (e.g., GA, SEMrush)
• Creative mindset with strong narrative sense and brand storytelling

Responsibilities

• Develop and implement content strategies aligned with marketing objectives and brand voice
• Conduct audience research and competitor analysis to inform planning
• Oversee creation, curation, and distribution of content across channels (web, social, email, video)
• Define content calendars, editorial guidelines, and best practices
• Collaborate with marketing, design, product, and external agencies
• Analyze performance metrics to optimize ROI and engagement
• Manage content budgets and resources
• Stay updated on industry trends and technologies
• Mentor junior content team members

Skills

Strategic content planning

Audience research

Content analysis

Project management

Communication

Mentorship

Education

Master's degree in Marketing/Communications/Journalism/English

Tools

Google Analytics

SEMrush

CMS

SEO/SEM tooling

Job description

About the Role

Our client, a forward-thinking media company with a global reach, is actively seeking a highly skilled and innovative Remote Senior Content Strategist to spearhead content initiatives. This position is designed for a proactive individual who thrives in a remote-first environment, demonstrating exceptional strategic thinking and a deep understanding of content creation and distribution across multiple digital platforms. You will be responsible for defining and executing content strategies that align with business goals, enhance brand engagement, and drive audience growth. This role requires a self-starter who can collaborate effectively with distributed teams and manage projects autonomously from conception to completion. The ideal candidate will have a strong portfolio showcasing successful content strategies in a digital-first setting.

Key Responsibilities

• Develop and implement comprehensive content strategies that align with marketing objectives and brand voice.
• Conduct in-depth audience research and competitor analysis to inform content planning.
• Oversee the creation, curation, and distribution of engaging content across various channels including web, social media, email, and video.
• Define content calendars, editorial guidelines, and best practices for content production.
• Collaborate with internal teams (marketing, design, product) and external agencies to ensure cohesive content execution.
• Analyze content performance metrics and user engagement data to optimize strategies and improve ROI.
• Manage content budgets and resources effectively.
• Stay abreast of industry trends, emerging technologies, and best practices in digital content strategy.
• Mentor junior content team members and foster a culture of creative excellence.

Requirements

• Master's degree in Marketing, Communications, Journalism, English, or a related field.
• 7+ years of experience in content strategy, digital marketing, or a related field, with a significant focus on digital platforms.
• Proven track record of developing and executing successful content strategies that drive measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent project management, organizational, and communication skills.
• Experience working in a remote or distributed team environment is essential.
• Proficiency in content optimization tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Creative mindset with a strong narrative sensibility and an understanding of brand storytelling.

Benefits

This is a fully remote position offering unparalleled flexibility and work-life balance. Our client provides a highly competitive annual salary and a comprehensive benefits package, including robust health insurance, a retirement savings plan, and generous paid time off. Employees benefit from opportunities for professional development, including access to online courses and industry conferences. Join a collaborative and innovative team environment where your contributions are valued, and you can shape the future of digital content. This role offers the freedom to work from anywhere, supported by a company committed to employee success.