Remote Real Estate Digital Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work flexibility

Cutting-edge marketing tools

Growth opportunities

Competitive salary

Job summary

Placements24 is seeking a remote Real Estate Digital Marketing Specialist to lead online presence and lead generation for Rustenburg. You will design and execute campaigns across search, social, content, and email to attract buyers and sellers.

This role requires hands-on optimization, data analytics, and independent work in a remote setup. A portfolio of real estate campaigns and proficiency with Google Analytics and Google Ads are highly valued.

Qualifications

• Proven digital marketing experience with real estate focus.
• Ability to develop SEO, SEM, content and social media strategies.
• Strong copywriting for website, blog, social content.
• Excellent written and verbal communication; remote work capable.

Responsibilities

• Develop and manage digital marketing campaigns across online platforms.
• Create engaging content for website, blogs, social posts, and video scripts.
• Optimize website and social profiles to improve visibility and UX.
• Analyze campaign performance with analytics tools and report ROI.
• Identify new trends in real estate digital marketing.
• Manage online advertising budgets to maximize lead generation.

Skills

Digital marketing

SEO

SEM

Content marketing

Social media

Google Analytics

Google Ads

Email marketing

Communication

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client is seeking a creative and results-oriented Remote Real Estate Digital Marketing Specialist to spearhead their online presence and lead generation efforts. Working remotely, you will be responsible for developing and executing comprehensive digital marketing strategies tailored to the real estate market in Rustenburg and beyond. This role requires a deep understanding of SEO, SEM, social media marketing, content creation, and analytics to attract and engage potential buyers and sellers. You will be a key player in driving online engagement and converting leads into valuable clients for our dynamic real estate business.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing campaigns across various online platforms (e.g., Google Ads, social media, email).
• Create compelling and engaging content, including website copy, blog posts, social media updates, and video scripts, optimized for search engines and target audiences.
• Manage and optimize the company's website and social media profiles to enhance brand visibility and user experience.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports and actionable insights to improve ROI.
• Identify new digital marketing trends and opportunities within the real estate sector.
• Manage online advertising budgets effectively to maximize lead generation and conversion rates.

Requirements

• Proven experience in digital marketing , with a strong focus on the real estate industry.
• Demonstrated success in developing and executing SEO, SEM, content marketing, and social media strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a talent for creating persuasive marketing copy.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.
• A portfolio showcasing successful digital marketing campaigns, preferably in real estate.

Benefits

• Competitive salary with remote work flexibility.
• Opportunities to shape and lead digital marketing initiatives.
• Access to cutting-edge marketing tools and resources.
• Collaborative environment with a focus on innovation and growth.
• Contribution to a growing real estate brand.