Remote Paid Media Specialist

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Professional development budget

Health and wellness benefits

Job summary

Placements24 is seeking a highly analytical Remote Paid Media Specialist to drive planning, execution, and optimization of campaigns across Google Ads, Facebook Ads, LinkedIn, and more.

You will leverage PPC expertise, perform thorough keyword research, audience segmentation, and competitive analysis to maximize ROI and achieve KPIs, all within a fully remote environment.

Qualifications

• Proven experience as a Paid Media Specialist or similar role.
• In-depth knowledge of major paid advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with ability to translate data into actionable insights.
• Proficiency in using analytics tools like Google Analytics and data visualization software.
• Excellent understanding of digital marketing metrics and KPIs.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Responsibilities

• Develop and manage paid media strategies across platforms (Google Ads, Facebook Ads, LinkedIn Ads).
• Conduct keyword research, audience segmentation, and competitive analysis for planning.
• Create, manage, and optimize paid search and paid social campaigns to meet targets.
• Monitor campaign performance, analyze data, and generate reports on key metrics (CTR, CPA, ROAS).
• Conduct A/B testing on ad copy, creative, landing pages, and targeting.
• Stay current with industry trends and platform updates.

Skills

PPC strategy

Campaign optimization

Data analysis

Reporting & insights

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Our client is seeking a highly analytical and results-driven Remote Paid Media Specialist to join their dynamic marketing team. In this fully remote position, you will be instrumental in planning, executing, and optimizing paid advertising campaigns across multiple digital channels to drive measurable results. You will leverage your expertise in PPC, social media advertising, and programmatic buying to maximize ROI and achieve key performance indicators. This role is ideal for a seasoned paid media professional who thrives in an independent, remote work environment and is passionate about delivering impactful advertising strategies.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Conduct thorough keyword research, audience segmentation, and competitive analysis for campaign planning.
• Create, manage, and continuously optimize paid search (PPC) and paid social campaigns to meet or exceed performance targets.
• Monitor campaign performance, analyze data, and generate detailed reports on key metrics (e.g., CTR, CPA, ROAS).
• Conduct A/B testing on ad copy, creative, landing pages, and targeting to improve campaign effectiveness.
• Stay current with industry trends, platform updates, and emerging paid media opportunities.

Requirements

• Proven experience as a Paid Media Specialist, PPC Manager, or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major paid advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proficiency in using analytics tools like Google Analytics and data visualization software.
• Excellent understanding of digital marketing metrics and KPIs.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work opportunity with flexible hours.
• Annual budget for professional development and training.
• Comprehensive health and wellness benefits.
• A collaborative and data-driven remote work culture.