Performance Marketing Analyst

Placements24; Klerksdorp; Hybrid; ZAR 250,000 - 420,000; Full time

Benefits offered by this job

Performance bonus

Fully remote

Health insurance

Professional development

Collaborative culture

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst to join its fully remote team. You will measure, analyze, and report on the effectiveness of campaigns across paid search, social, display, and affiliate channels, translating data into actionable strategies.

You will collaborate with the performance marketing team to optimize spend, improve ROI, and drive data-informed decisions. The ideal candidate thrives on uncovering insights and delivering clear recommendations in a

Qualifications

• Proven experience in a performance marketing or data analysis role.
• Strong proficiency with Google Ads, Facebook Ads Manager, and related platforms.
• Expertise in web analytics using Google Analytics.
• Advanced Excel skills or data visualization with Tableau/Power BI.
• Excellent analytical and problem-solving abilities with attention to detail.
• Ability to communicate data insights clearly in a remote setting.

Responsibilities

• Monitor and analyze performance of paid marketing campaigns across platforms.
• Develop and maintain dashboards and reports tracking KPIs like CPA, ROAS, and LTV.
• Identify opportunities for budget optimization and campaign improvements.
• Conduct deep-dive analyses into campaign data to understand audience behavior.
• Collaborate with campaign managers to test and implement new strategies.
• Stay up-to-date with trends in performance marketing analytics.

Skills

Performance marketing

Data analysis

Analytical thinking

Remote communication

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical Performance Marketing Analyst to join their fully remote team. You will be responsible for measuring, analyzing, and reporting on the effectiveness of various digital marketing campaigns across paid search, social, display, and affiliate channels. This role requires a deep dive into data to identify trends, optimize spending, and maximize ROI. You will work collaboratively with the performance marketing team and broader marketing department to drive data-informed decisions and campaign improvements. This is an excellent opportunity for an individual passionate about uncovering insights and translating data into actionable strategies.

Key Responsibilities

• Monitor and analyze the performance of paid marketing campaigns (PPC, social ads, display) across multiple platforms.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Identify opportunities for budget optimization and campaign improvements to increase efficiency and effectiveness.
• Conduct deep-dive analyses into campaign data to understand audience behavior and campaign drivers.
• Collaborate with campaign managers to test and implement new strategies and targeting methods.
• Stay up-to-date with the latest trends and best practices in performance marketing analytics.

Requirements

• Proven experience in a performance marketing or data analysis role.
• Strong proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Expertise in web analytics tools such as Google Analytics.
• Advanced Excel skills or experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving abilities with a keen eye for detail.
• Ability to communicate complex data insights clearly and concisely in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and certifications.
• A data-driven, collaborative, and innovative work culture.