Performance Marketing Manager

Placements24; Bloemfontein; Hybrid; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Fully remote position

Health insurance

Professional development budget

Remote team culture

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager to lead paid acquisition campaigns across Google Ads, Facebook/Instagram, LinkedIn and other channels in a remote-first environment.

You will design, implement, and optimize campaigns, monitor performance daily, run A/B tests, and report on CAC and ROAS while collaborating with a results-driven remote team.

Qualifications

• 5+ years of experience in performance marketing.
• Proven success in managing large-scale paid search and paid social campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other platforms.
• Strong analytical skills with Google Analytics and reporting tools.
• Ability to manage multiple projects remotely.

Responsibilities

• Develop and manage paid media strategies across Google Ads, social platforms (Facebook, Instagram, LinkedIn), and other channels.
• Conduct keyword research, audience targeting, and budget allocation for optimization.
• Monitor, analyze, and report campaign performance daily to identify trends.
• A/B test ad creatives, landing pages, and targeting parameters to improve ROAS.
• Stay up-to-date with trends and best practices in performance marketing.

Skills

Analytical thinking

Campaign management

Remote work

Budget allocation

A/B testing

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Manager to join their team, operating entirely remotely. You will be responsible for designing, implementing, and optimizing paid advertising campaigns across various digital channels to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC) and return on ad spend (ROAS). This role requires a deep understanding of paid search, paid social, and other performance-driven channels, coupled with strong analytical capabilities. You will have the autonomy to test, iterate, and scale campaigns, contributing directly to the company's growth objectives in a flexible, remote-first setting.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other relevant channels.


• Conduct in-depth keyword research, audience targeting, and budget allocation for maximum campaign effectiveness.


• Monitor, analyze, and report on campaign performance daily, identifying trends and opportunities for optimization.


• A/B test ad creatives, landing pages, and targeting parameters to continuously improve conversion rates and ROAS.


• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Minimum of 5 years of experience in performance marketing, with a strong focus on paid acquisition channels.


• Proven success in managing and optimizing large-scale paid search and paid social campaigns.


• Expertise in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.


• Strong analytical skills with proficiency in Google Analytics and other tracking/reporting tools.


• Excellent ability to manage multiple projects simultaneously in a remote environment.

Benefits

• Competitive salary and performance-based bonuses.


• Fully remote position allowing for a flexible work-life balance.


• Comprehensive health, dental, and vision insurance.


• Generous budget for professional development and online courses.


• A collaborative and results-oriented remote team culture.