Remote Paid Search (PPC) Specialist

Placements24; George; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Performance-based bonuses

Fully remote work

Cutting-edge PPC tools

Job summary

Placements24 is hiring a highly analytical Remote Paid Search (PPC) Specialist to drive targeted traffic, leads and ROAS for a fast-growing e-commerce business. This fully remote role focuses on end-to-end PPC lifecycle—from strategy and keyword research to ad creation, optimization, and reporting across Google Ads and Bing Ads.

The ideal candidate has 3+ years of proven PPC experience, expertise in Google Ads, Bing Ads, and Google Analytics, and a strong ability to analyze data and optimize

Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, or related quantitative field.
• 3+ years of proven PPC campaign management experience.
• In-depth knowledge of Google Ads, Bing Ads, and other search platforms.
• Proficiency with Google Analytics and other web analytics tools.

Responsibilities

• Develop, implement, and manage PPC strategies across Google/Bing Ads and other search platforms.
• Conduct keyword research, audience targeting, and competitive analysis.
• Create ad copy and landing pages with web dev collaboration.
• Monitor, analyze, and optimize campaigns to improve KPI (CTR, CPA, ROAS).
• Manage budgets to maximize performance and meet goals.
• Run A/B tests on copy, keywords, and landing pages.
• Generate detailed performance reports with insights and recommendations.
• Stay updated on PPC trends and platform updates.
• Collaborate with SEO/content teams for cohesive growth.

Skills

Analytical skills

Copywriting

Communication

Independent work

Detail-oriented

Budgeting

Education

Bachelor's degree in Marketing/Business Administration/Statistics

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client, a fast-growing e-commerce business, is actively seeking a highly analytical and results-oriented Remote Paid Search (PPC) Specialist to join their marketing team. This role is critical for driving targeted traffic, generating leads, and maximizing return on ad spend (ROAS) through expertly managed pay-per-click campaigns. As a fully remote position, we embrace a culture of accountability, innovation, and seamless virtual collaboration. You will be responsible for the entire lifecycle of PPC campaigns, from initial strategy development and keyword research to ad creation, campaign management, optimization, and performance reporting across various platforms like Google Ads and Bing Ads. This is an exciting opportunity to work with a dynamic online retailer, leverage cutting-edge advertising technologies, and directly impact business growth from your home office. We are looking for a dedicated professional who thrives on data analysis and campaign optimization.

Key Responsibilities

• Develop, implement, and manage comprehensive PPC strategies across Google Ads, Bing Ads, and other relevant search platforms.
• Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign setup.
• Create compelling ad copy and design effective landing pages in collaboration with the web development team.
• Monitor, analyze, and optimize PPC campaigns on a daily basis to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-acquisition (CPA), and ROAS.
• Manage and allocate advertising budgets effectively to maximize campaign performance and achieve business goals.
• Conduct A/B testing on ad copy, keywords, landing pages, and targeting parameters to identify and implement improvements.
• Generate detailed performance reports, providing insights and strategic recommendations for future campaign optimization.
• Stay up-to-date with the latest trends, best practices, and platform updates in the paid search landscape.
• Collaborate with the SEO and content marketing teams to ensure a cohesive approach to online advertising and organic growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related quantitative field.
• Minimum of 3 years of proven experience managing successful PPC campaigns, preferably in e-commerce.
• In-depth knowledge of Google Ads, Bing Ads, and other search advertising platforms.
• Proficiency with Google Analytics and other web analytics tools for campaign tracking and analysis.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent copywriting and communication skills.
• Experience with bid management strategies and budget allocation.
• Certified Google Ads Professional is highly desirable.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.
• Detail-oriented with a strong focus on results and continuous improvement.

Benefits

• Competitive salary package and performance-based bonuses.
• Fully remote work arrangement, providing ultimate flexibility.
• Opportunity to work with a growing and innovative e-commerce company.
• Access to cutting-edge PPC tools and technologies.
• Professional development opportunities and budget for certifications.
• Collaborative and supportive virtual team environment.
• Comprehensive health and wellness benefits.