Remote Paid Media Strategist for B2B Growth & ROAS

Blacksmith Agency LLC; Durbanville; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a Paid Media Account Strategist to own paid media for B2B and growing-brand clients. You are the strategic voice at the table, making the calls on targeting, budgets and narratives during client conversations.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle bidding and testing, ensure reliable conversion tracking, and deliver 90-day roadmaps. Join a remote team serving US, Canada and South Africa clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience across several clients.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting, testing, and know when to pause a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager, and pixels.
• Develop 90-day and quarterly client roadmaps and narrate numbers on calls.
• Drive account growth through retention, upsell and long-term relationship building.

Skills

Google Ads

Meta ads

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency, an AI-first digital agency, seeks a Paid Media Account Strategist to own paid media for B2B and growing-brand clients. You are the strategic voice at the table, making the calls on targeting, budgets and narratives during client conversations.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle bidding and testing, ensure reliable conversion tracking, and deliver 90-day roadmaps. Join a remote team serving US, Canada and South Africa clients.