Remote Paid Media Strategist for B2B ROAS Growth

Blacksmith Agency LLC; Pretoria; Remote; ZAR 1,167,000 - 1,834,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for B2B and growing-brand clients. You are the strategic voice, shaping targeting, budgets, roadmap and the narrative when clients ask why you made the calls.

You will manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, targeting and testing, and ensure reliable tracking with GA4, Tag Manager and pixels. Remote role with US/Canada/SA clients.

Qualifications

• 3+ years hands-on Google Ads and Meta campaign management.
• Proven ROAS/CPA improvement track record across clients.
• Agency experience managing multiple client accounts simultaneously.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for B2B and growing-brand clients. You are the strategic voice, shaping targeting, budgets, roadmap and the narrative when clients ask why you made the calls.

You will manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, targeting and testing, and ensure reliable tracking with GA4, Tag Manager and pixels. Remote role with US/Canada/SA clients.