Remote Marketing Automation Specialist

Placements24; Rustenburg; Hybrid; ZAR 1,070,000 - 1,729,000; Full time

Benefits offered by this job

Fully remote position

Flexible schedule

Home office stipend

Professional development opportunities

Global team collaboration

Job summary

Placements24 is seeking a highly skilled Remote Marketing Automation Specialist to design, implement, and optimize automation workflows across platforms like HubSpot, Marketo, Pardot and Eloqua. You will drive lead generation, nurturing, and data-driven optimization from a fully remote setting.

This role emphasizes collaboration with content and sales, data integrity, compliance with privacy regulations, and continuous improvement of processes using analytics and automation best practices.

Qualifications

• Experience as Marketing Automation or Marketing Operations specialist.
• Hands-on with HubSpot/Marketo/Pardot/Eloqua.
• CRM integration experience with Salesforce.
• Data-driven with strong analytical skills.
• Excellent communication in a remote team.

Responsibilities

• Design, build, test, and launch complex marketing automation workflows.
• Maintain marketing automation platform and ensure data integrity.
• Develop lead scoring and nurturing programs.
• Segment databases for targeted email campaigns.
• Collaborate with content team for assets.
• Integrate MA platform with CRM and other tools.
• Monitor campaigns and provide actionable insights.
• Ensure GDPR/POPIA compliance.

Skills

Analytical thinking

Remote collaboration

Project management

Education

Bachelor's degree in Marketing, Business, Computer Science, or related field

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Job description

About the Role

Our client is a global leader in B2B software solutions and is seeking a highly skilled and motivated Remote Marketing Automation Specialist to join their fully remote team. This role is critical for designing, implementing, and optimizing marketing automation strategies that drive lead generation, nurturing, and customer engagement. You will be responsible for leveraging our marketing automation platform (e.g., HubSpot, Marketo, Pardot) to build sophisticated workflows, manage campaigns, and ensure seamless data flow between marketing and sales systems. The ideal candidate possesses a deep understanding of marketing automation best practices, excellent analytical skills, and a passion for creating efficient and effective marketing processes. This is a fantastic opportunity for a proactive individual to contribute significantly to a forward-thinking company from the comfort of their own home, shaping the future of their digital marketing efforts. You will work in a collaborative, virtual environment with a team of dedicated professionals, utilizing cutting-edge tools to achieve ambitious marketing goals. This role offers unparalleled flexibility and the chance to work on impactful projects without geographical constraints, fostering a truly global perspective on marketing strategies.

Key Responsibilities

• Design, build, test, and launch complex marketing automation workflows and campaigns.
• Manage and maintain the marketing automation platform, ensuring data integrity and system efficiency.
• Develop and execute lead scoring and lead nurturing programs to move prospects through the sales funnel.
• Segment customer databases for targeted email marketing campaigns and personalized communication.
• Collaborate with the content marketing team to create compelling assets for automated campaigns.
• Integrate the marketing automation platform with other CRM and marketing technologies.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights for optimization.
• Troubleshoot and resolve any issues related to marketing automation workflows, email deliverability, or data synchronization.
• Stay current with marketing automation best practices, platform updates, and industry trends.
• Ensure compliance with data privacy regulations (e.g., GDPR, POPIA).

Requirements

• Proven experience as a Marketing Automation Specialist, Marketing Operations Specialist, or similar role.
• In-depth knowledge and hands-on experience with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of lead generation, lead nurturing, and email marketing best practices.
• Experience with CRM systems (e.g., Salesforce) and integrating them with marketing automation tools.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Proficiency in HTML and CSS for email template creation and customization is a plus.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Excellent communication and collaboration skills for working effectively in a remote team environment.
• A Bachelor's degree in Marketing, Business, Computer Science, or a related field is preferred.
• Self-motivated and able to work independently with a high degree of accuracy.

Benefits

• Fully remote position offering maximum flexibility and work-life balance.
• Competitive salary package commensurate with experience and skills.
• Opportunity to work with a leading global company and shape their marketing automation strategy.
• Access to advanced marketing technology and continuous professional development.
• Collaborative and supportive virtual team environment.
• Contribution to innovative marketing initiatives with a significant impact.
• Generous paid time off and company holidays.
• Home office stipend to create an optimal remote workspace.
• Challenging and rewarding projects that foster personal and professional growth.