Remote Marketing Operations Specialist

Placements24; Midrand; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Benefits and growth opportunities

Job summary

Placements24 is seeking a meticulous Remote Marketing Operations Specialist to optimize the marketing technology stack and streamline processes. This fully remote role focuses on managing marketing automation platforms, CRM integration, and data-driven decision making.

The ideal candidate has 4+ years in marketing operations, hands-on experience with HubSpot/Marketo/Pardot and Salesforce, and strong lead management skills. Remote work requires self-motivation and collaborative communication.

Qualifications

• Bachelor's degree or equivalent in Marketing or IT.
• 4+ years in marketing operations or technical marketing roles.
• Hands-on with marketing automation platforms and CRM systems.
• Strong lead management, segmentation, and campaign workflows.
• Proficient in data analysis and reporting tools.
• Excellent problem-solving and independent work ethic.
• Remote work and deadline-driven collaboration.
• Email template development a plus; marketing certifications desirable.

Responsibilities

• Manage and optimize marketing automation platforms for email marketing, lead nurturing, and campaigns.
• Ensure seamless integration between marketing platforms and CRM systems.
• Develop and maintain lead scoring and routing processes for qualified leads.
• Create dashboards and reports for KPIs, campaigns, and efficiency.
• Implement A/B tests to optimize campaigns and maintain data hygiene.
• Document processes and stay current with MarTech trends.
• Support marketing team with technical expertise across tools.

Skills

Marketing automation

CRM integration

Data analysis

Remote work

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About the Role

Our client is seeking a meticulous and technically adept Remote Marketing Operations Specialist to enhance their marketing technology stack and streamline marketing processes. This fully remote role is critical in ensuring the efficiency, scalability, and effectiveness of our client's marketing initiatives. You will be responsible for managing and optimizing marketing automation platforms, CRM integration, lead management processes, and data analytics. This is an exciting opportunity to contribute to a growing company, leveraging your technical skills to drive operational excellence in marketing. The ideal candidate is highly organized, analytical, and experienced in marketing automation and CRM systems, with a proven ability to thrive in a remote work environment. You will play a vital role in ensuring our marketing efforts are data-driven and efficiently executed.

Key Responsibilities

• Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) for email marketing, lead nurturing, and campaign execution.
• Ensure seamless integration between marketing automation platforms and the CRM system (e.g., Salesforce).
• Develop and maintain lead scoring and routing processes to ensure qualified leads are passed to the sales team efficiently.
• Create and manage dashboards and reports to track key marketing KPIs, campaign performance, and operational efficiency.
• Implement and manage A/B tests within marketing automation platforms to optimize campaign performance.
• Maintain data hygiene and ensure the integrity of marketing databases.
• Support the marketing team with technical expertise on various marketing tools and platforms.
• Document marketing processes and workflows.
• Stay current with marketing technology trends and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• Minimum of 4 years of experience in marketing operations or a related technical marketing role.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of lead management, segmentation, and campaign execution workflows.
• Proficiency in data analysis and reporting tools.
• Excellent problem-solving skills and attention to detail.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Strong communication and collaboration skills.
• Experience with HTML/CSS for email template development is a plus.
• Certifications in major marketing automation platforms are highly desirable.

Benefits

• unparalleled flexibility and the opportunity to work with a dynamic team.
• competitive salary.
• comprehensive benefits.
• ample opportunities for professional growth and development.
• access to industry-leading marketing technology tools and resources.
• collaborative and innovative work environment where your contributions are valued.

This role is ideal for an experienced Marketing Operations professional looking for a challenging and rewarding remote career opportunity in the evolving MarTech landscape.