Remote Marketing Automation Specialist

Placements24; Paarl; Hybrid; ZAR 600,000 - 840,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Professional development

Job summary

Placements24 is seeking a highly analytical and technically proficient Remote Marketing Automation Specialist to join their growing marketing team. This fully remote role designs, implements, and manages sophisticated marketing automation strategies that nurture leads, engage customers, and drive pipeline growth from home.

You will build workflows, segment audiences, personalize communications, and collaborate with marketing and sales to align automation with business goals.

Qualifications

• Bachelor’s degree in Marketing, CS, IT or related field.
• Minimum 4 years in marketing automation with hands-on platform experience.
• Proven ability to design and manage complex automation workflows.
• Strong CRM integration and data analysis skills.

Responsibilities

• Design, build, test, and deploy scalable marketing automation workflows.
• Manage and optimize platforms (HubSpot, Marketo, Pardot) and CRM integration.
• Develop lead scoring and routing processes.
• Create audience segments using demographic, behavioral, and firmographic data.
• Maintain emails, landing pages, and forms within the automation platform.
• Monitor performance, analyze data, and provide insights to improve ROI.
• Ensure data hygiene and regulatory compliance within the system.
• Collaborate with marketing and sales to align automation with goals.

Skills

Marketing automation

HubSpot

Marketo

Pardot

CRM integration

Data analysis

Education

Bachelor's degree

Tools

Salesforce

Job description

About the Role

Our client is seeking a highly analytical and technically proficient Remote Marketing Automation Specialist to join their growing marketing team. This fully remote position is critical for designing, implementing, and managing marketing automation strategies that nurture leads, enhance customer engagement, and drive pipeline growth. You will be responsible for leveraging marketing automation platforms to build sophisticated workflows, segment audiences, and personalize communications. The ideal candidate possesses a deep understanding of marketing automation best practices, CRM integration, and data analysis. This is an exceptional opportunity to optimize marketing efforts for a leading company, working entirely from home.

Key Responsibilities

• Design, build, test, and deploy scalable marketing automation workflows and campaigns (e.g., lead nurturing, onboarding, re-engagement).
• Manage and optimize the marketing automation platform (e.g., HubSpot, Marketo, Pardot) and its integration with the CRM system.
• Develop and implement lead scoring and lead routing processes to ensure efficient lead management.
• Create targeted audience segments based on demographic, behavioral, and firmographic data.
• Develop and maintain email templates, landing pages, and forms within the marketing automation platform.
• Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and ROI.
• Ensure data hygiene and compliance with data privacy regulations within the marketing automation system.
• Collaborate with the marketing and sales teams to align automation strategies with business goals.

Requirements

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• Minimum of 4 years of experience specifically in marketing automation, with hands-on experience with at least one major platform (e.g., HubSpot, Marketo, Pardot).
• Proven experience in building and managing complex marketing automation workflows and campaigns.
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
• Proficiency in data analysis, segmentation, and reporting, with the ability to translate data into actionable strategies.
• Excellent technical aptitude, problem-solving skills, and attention to detail.
• Exceptional communication and collaboration skills, essential for a remote role.
• Self-motivated and able to work independently in a fully remote setting.

Benefits

• Our client offers a competitive annual salary and performance-based incentives, commensurate with experience.
• This fully remote position provides unparalleled flexibility and work-life balance.
• Access to continuous learning resources, professional development opportunities, and virtual team collaboration tools will be provided.
• You will be part of an innovative and growth-oriented marketing department, making a tangible impact on lead generation and customer engagement.
• This role, associated with the **Paarl, Western Cape**, area, allows you to thrive professionally while enjoying the benefits of remote work.