Marketing Automation Specialist

Placements24; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plan

Training & development

Collaborative culture

Job summary

Placements24 in Cape Town is seeking a detail-oriented Marketing Automation Specialist to join its fast-growing marketing team. You will design, implement, and manage automated workflows, email campaigns, and lead scoring to nurture leads and improve campaign efficiency.

The ideal candidate has 2+ years of hands-on experience with platforms like HubSpot or Marketo, strong CRM skills (Salesforce), and a data-driven mindset focused on continuous optimization and measurable results.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years hands-on experience with marketing automation platforms.
• Proficiency with CRM systems and data integration.
• Strong email marketing, A/B testing, and analytics.
• Excellent project management and multi-project handling.
• Data-driven mindset with analytical problem-solving.

Responsibilities

• Design, build, and maintain automated workflows and campaigns using platforms like HubSpot or Marketo.
• Develop and segment email lists for targeted communication and personalized marketing efforts.
• Implement and manage lead scoring models to identify and prioritize high-potential leads for the sales team.
• Monitor campaign performance, analyze metrics, and provide regular reports on key automation metrics and their impact on lead generation.
• Collaborate with content creators and campaign managers to ensure seamless integration of automated processes with broader marketing initiatives.
• Troubleshoot and resolve any issues related to marketing automation platform functionality and data integrity.

Skills

Marketing automation

CRM systems

Data-driven marketing

Analytical skills

Project management

Education

Bachelor's degree in Marketing, Digital Media, Information Systems, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About the Role

Our client is seeking a detail-oriented Marketing Automation Specialist to join their thriving marketing team in Cape Town . This role is crucial for nurturing leads, enhancing customer communication, and driving marketing campaign efficiency through the strategic use of automation tools. You will be responsible for designing, implementing, and managing automated workflows, email campaigns, and lead scoring models. The ideal candidate will possess a strong understanding of marketing automation platforms and CRM systems, with a passion for data-driven marketing and continuous optimization, contributing to enhanced customer journeys and marketing qualified leads in a dynamic environment.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns using platforms like HubSpot or Marketo.
• Develop and segment email lists for targeted communication and personalized marketing efforts.
• Implement and manage lead scoring models to identify and prioritize high-potential leads for the sales team.
• Monitor campaign performance, analyze metrics, and provide regular reports on key automation metrics and their impact on lead generation.
• Collaborate with content creators and campaign managers to ensure seamless integration of automated processes with broader marketing initiatives.
• Troubleshoot and resolve any issues related to marketing automation platform functionality and data integrity.

Requirements

• Bachelor's degree in Marketing, Digital Media, Information Systems, or a related field.
• 2+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in CRM systems, such as Salesforce, and understanding of data integration between systems.
• Strong understanding of email marketing best practices, A/B testing, and campaign analytics.
• Excellent project management skills and the ability to manage multiple projects simultaneously.
• A data-driven mindset with strong analytical and problem-solving abilities.

Benefits

• Competitive salary with performance incentives.
• Full-time employment with a stable and growing company.
• Comprehensive health insurance coverage and retirement savings plan.
• Access to ongoing training and professional development opportunities in marketing technology.
• A supportive team culture that encourages collaboration and innovation in marketing strategies.