Marketing Automation Specialist

Placements24; Centurion; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Salary & benefits

Hybrid work model

Medical & dental coverage

Retirement plan

Training & development

Career advancement

Job summary

Placements24 is seeking a Marketing Automation Specialist in Centurion, Gauteng, ZA. The role involves designing, implementing, and managing automated marketing workflows across platforms to nurture leads, engage customers, and drive revenue.

You will collaborate with marketing and sales to ensure seamless tool integration and optimal performance, on a designated hybrid schedule. The ideal candidate has a strong MA background, CRM experience (Salesforce), data analysis skills, and the ability to

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or related field.
• 3–4 years of experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• Proven lead nurturing and email marketing automation experience.
• Strong understanding of Salesforce and MA tool integration.
• Excellent analytical and data interpretation skills.
• HTML/CSS proficiency is a plus.

Responsibilities

• Design and maintain automated marketing campaigns and workflows.
• Manage lead scoring, nurturing programs, and email campaigns.
• Integrate automation with CRM and other marketing tools.
• Develop and maintain segmentation strategies.
• Monitor performance, analyze data, optimize campaigns.
• Ensure data hygiene in MA platforms and CRM.
• Collaborate with teams to define campaign requirements.
• Create landing pages and forms.
• Stay current with features and best practices.
• Develop training materials and support the marketing team.

Skills

Lead nurturing

Email marketing

Data analysis

CRM integration

HTML/CSS

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About the Role

Our client is seeking a detail-oriented and technically skilled Marketing Automation Specialist to enhance their marketing operations. This role is based in Centurion, Gauteng, ZA, and utilizes a hybrid work model, offering flexibility while ensuring team collaboration. You will be instrumental in designing, implementing, and managing automated marketing workflows and campaigns across various platforms to nurture leads, improve customer engagement, and drive revenue growth. The ideal candidate possesses a strong understanding of marketing automation principles, CRM systems, and data analysis. You will work closely with the marketing and sales teams to ensure seamless integration and optimal performance of automation tools. This is an exciting opportunity to leverage your technical marketing expertise in a dynamic environment and contribute to the success of our client's customer acquisition and retention strategies. We are looking for a proactive individual who can translate business needs into efficient automated processes in Centurion, Gauteng, ZA.

Key Responsibilities

• Design, build, test, and maintain automated marketing campaigns and workflows within the marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Manage lead scoring, lead nurturing programs, and email campaign execution.
• Integrate the marketing automation platform with the CRM system and other marketing tools.
• Develop and maintain segmentation strategies for targeted communication.
• Monitor campaign performance, analyze data, and provide insights for optimization.
• Ensure data hygiene and integrity within the marketing automation platform and CRM.
• Collaborate with marketing and sales teams to define campaign requirements and desired outcomes.
• Create and manage landing pages and forms for automated campaigns.
• Stay up-to-date with the latest features and best practices in marketing automation technology.
• Develop training materials and provide support to the marketing team on automation platform usage.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Minimum of 3-4 years of experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proven experience in designing and implementing successful lead nurturing campaigns and email marketing automation.
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Strong project management skills and the ability to manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a commitment to accuracy and data integrity.
• Must be able to work from Centurion, Gauteng, ZA on designated hybrid workdays.

Benefits

• Our client offers a competitive salary, comprehensive medical and dental coverage, and a retirement savings plan.
• The hybrid work model promotes a healthy work-life balance.
• Employees benefit from ongoing training and professional development opportunities, career advancement prospects, and access to modern office facilities.